Music

Nykki Asserts Self Worth In Empowering New Bop ‘Me Over You’

Rising pop artist Nykki asserts self worth in empowering new bop ‘Me Over You’ – Stream ‘Me Over You’ here – Watch ‘Me over You’ Video Here

Written and recorded during lockdown, ‘Me Over You’ is the product of a series of transatlantic online sessions between Nykki and Salt Ashes’ collaborators, British writing and production duo The Radiators aka Louis Souyave & Maddox Jones. Invoking mighty anthemic hooks over soaring beats, the song is destined to become the post-summer soundtrack for gloomy winter days, a summer perfectly depicted by the accompanying music video directed by director and DOP Jan Strach with footage captured over a three-day road trip between the Italian coast and Rome.

Talking about the song, Nykki explains: “I wrote this song when lockdown stalled my career for a bit. I just moved to Raleigh in North Carolina to find new inspiration. When I connected with The Radiators and we started writing together, we came out with a completely different song. I then called them back and asked them to work with me on this very personal lyric idea I had. ‘Me Over You’, is about reminding myself I’m all I need sometimes and start choosing me over everybody else. Production wise I wanted a delicate start that built towards something more uplifting and strong as the song progressed”.

“Showing the extent of her range with every release”, as written by Wonderland Magazine in last year’s ‘New Noise’ feature, Nykki has rolled out a string of bops which marked her as a newcomer to watch. Debut single ‘No Cry’ catapulted the Czech-born artist into the international pop world, with Billboard praising her “commanding vocals” and giving their seal of approval to her debut video, which has now clocked up over 1 million YouTube plays, since premiering on the world’s most influential music media brand. Whilst the single’s remix by Leon Lour peaked in the UK Commercial Pop Top 30 Club Charts at number 13. In her follow up single ‘Lost My Mind’, Nykki showed her good girl turned bad persona through the convincing acted scenes and dynamic choreographed shots of the track’s video, which has now reached nearly 1.5 million YouTube views. Eloquently acclaimed by Rollacoaster Magazine for her “emotionally tinged, energetic pop songs that boast undeniably catchy hooks,” Nykki graced the pages of the magazine’s latest Spring/Summer issue, before going back into the studio. While the stripped down versions of her EDM-laced pop songs have been praised for their “glossy dynamics” by one of the world’s foremost authority on pop music authority on pop music Popdust.

With ‘Me Over You’, Nykki underscores the fact that she’s a songwriter capable to write relatable and honest lyrics wrapped around innovative pop music production.

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