Pioneer DJ Partners with Hal Leonard to Deliver Products, Technologies and Inspiration to Music Retailers Across the U.S.

AlphaTheta Music Americas and Hal Leonard Distribution Agreement Empowers Music Retailers to Build their DJ Equipment Business and Share the Joy of Making Music.

(TORRANCE, Calif.) April 7, 2022: To continue to meet the high-demand needs of DJs, musicians, and production professionals in their quest for industry-leading tools and creative inspiration, AlphaTheta Music Americas’ Pioneer DJ brand has partnered with the Hal Leonard MI Products Distribution group as a nationwide distributor of Pioneer DJ products, software, and technologies.

With the mission to enrich people’s lives by making music, Hal Leonard MI Products Distribution has grown its musical instrument division to become a leading global provider of tools and resources for learning, teaching, creating, and making music.

“Hal Leonard leads the music merchant industry with a stellar history of decades-long relationships with thousands of retailers all across the US” said John Powell, President of AlphaTheta Music Americas. “As the demand for high-quality, intuitive, easy-to-use DJ products continues to grow at a very fast pace — we have the technologies to meet market needs, and Hal Leonard has the distribution network and the well-earned respect and trust of the dealers and store owners. We are very excited to become a part of Hal Leonard’s comprehensive music instrument offer.”

Hal Leonard uniquely supports music stores and other retailers by offering a way to consolidate orders and get everything they need for a successful business from one source — with no minimum order requirements — and to have those orders shipped with existing print orders.

“Hal Leonard and Pioneer DJ are well-matched to expand this product category to our dealers and create new sales,” says Brad Smith, VP of the MI Products Distribution division. “The creative trends in all the markets we reach point to the DJ market exploding, and we are thrilled to be the source for these industry-standard products.”

Pioneer DJ continues to develop products and technologies that enable professional DJs to express themselves through sound. The company’s core technologies include intuitive user interface systems, digital audio analysis and processing, and best-in-class, high-quality sound. These technologies, together with decades of experience, allow Pioneer DJ to support the performance of professional DJs, as well as bring creativity and diversity to the enjoyment of music for all.

Hal Leonard operates out of two main facilities, its corporate headquarters in Milwaukee, Wisconsin, and a state-of-the-art administration, production, and distribution facility in Winona, Minnesota. The company also has domestic offices in Boston, Austin, and San Francisco and offices abroad in Australia, Belgium, China, Germany, the Netherlands, India, Italy, Switzerland, and the United Kingdom in London and Bury St. Edmunds.

Effective immediately, Pioneer DJ has assigned distribution rights to Hal Leonard MI Products Distribution for the U.S. Interested retailers should contact their Hal Leonard sales representative for more information.

About AlphaTheta Corporation (former company name:Pioneer DJ Corporation)

AlphaTheta Music Americas, Inc. is the subsidiary of AlphaTheta Corporation responsible for sales and marketing in North, Central, and South America. For more than 25 years, the Pioneer DJ brand has been a market leader in the design and production of innovative DJ equipment and software. The company works closely with DJs and clubs to deliver next-generation products that inspire and shape the global dance music community and has recently launched a new range of musical instruments for production and live performances. Its portfolio includes brands such as TORAIZ, Pioneer Professional Audio and Pioneer DJ Radio, as well as social platforms KUVO and DJsounds. AlphaTheta Corporation is a privately held company headquartered in Yokohama, Japan, and is led by President and CEO Yoshinori Kataoka.


Stay up to date:

Social Media: