PRICIE enlists Genesis Owusu for compelling new single ‘FRIENDZONE’

Earlier this year, PRICIE made her grand debut with the release of her powerful and charismatic single ‘too dang good’, leading the rapper, singer-songwriter to be labelled as one to watch. Now the Australia/Nigerian talent gives fans another taste of her fresh, slick and soulful sound, releasing ‘FRIENDZONE’, featuring one of Australia’s most in-demand talents, Genesis Owusu. ‘FRIENDZONE’ is another step in the right direction for this budding newcomer, showcasing PRICIE’s deep, raw and emotive vocals, complemented by Genesis Owusu’s infectious lyricism, and contrasted by a minimal and refined hip-hop beat.


Known for her attitude towards self-love and appreciation through her music, PRICIE continues to shed light on female empowerment. Speaking to the meaning behind the lyrics on the new single, she shares “‘FRIENDZONE’, the title no-one wants. It’s something a lot of us have experienced (I actually haven’t though, cause I’m a pimp). I wrote this track about a situation I spectated, where a friend of mine was playing the friendzone game basically pulling a female along and adoring her and everything about her, but not putting a title on it.

Off the back of his sold-out national tour and the release of his critically acclaimed album ‘Smiling With No Teeth’ (supported by global tastemakers such as NME, Rolling Stone, NPR, DIY, among countless others), Genesis Owusu, adds another dimension to the already compelling single ‘FRIENDZONE’. Delivering all the charm and raw charisma that he’s become so adored for, Genesis speaks to his joy of jumping on the record “The track slaps. What more needs to be said? Was more than a pleasure jumping on this with PRICIE.

Gracing fans and industry alike with her debut record, a divine slice of rap and neo-soul, PRICIE has impressed a long list of tastemakers around the globe, from Apple Music’s Ebro Darden, to Acclaim, Early Rising, NME, Pilerats, Red Bull, The Line Of Best Fit, Tonedeaf, Wonderland Mag, and more recently Billboard. The anthemic single, which PRICIE wrote for women to know their worth, quickly garnered unprecedented support from both triple j and Unearthed, with a stack of reviews from presenters before being announced as a feature artist and landing her first full addition to the station.

On stage where she is most comfortable, the young artist is notching up a wide range of performances in her relatively short career. Most recently, PRICIE landed a coveted support slot for the Melbourne leg of Genesis Owusu’s album tour at The Corner Hotel. With eager fans being delighted with a one-off special performance of the new single ‘FRIENDZONE’, PRICIE and Owusu’s infectious energy filled the room, creating a whole new buzz about the breakout artist. Whilst also performing via TikTok for Isol-Aid, and previously touring alongside Winston Surfshirt, Beyond the Valley, and Secret Garden Festival, as well as performances with New Zealand singer Matthew Young, and Okenyo for ‘The Wave’ tour.

With her list of ever-growing accolades, and a plethora of both music and shows to be announced throughout 2021, make sure to keep a firm eye on this diverse and ever so talented artist.

PRICIE’s new single ‘FRIENDZONEfeat. Genesis Owusu’ is out now via Sweat It Out.

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