Cocoon is a dance music institution. Over the last quarter of a century, the innovative German label has hosted some of the most memorable events and festivals in the scene. It has put out a wealth of vital EPs and LPs from the most influential artists in techno, and is well known for its annual Ibiza and alphabet compilations that round up the year’s freshest sounds. Of course, it is also the party brand that brought techno to Ibiza for the first time more than 20 years ago, and since then has established the genre with wildly colorful and creative parties at super clubs like Amnesia and legendary off location after parties.
West German-born Sven Väth himself has always been the label’s famous ringleader and forward-looking visionary. He started Cocoon as a party and then booking agency in 1996, before birthing the label in 2000. His characterful all-vinyl sets are famously unpredictable, and his own music has continually evolved. Since the 80s, it has come under a number of different aliases and has taken in everything from brutalist to trance-tinged techno via major-label albums. This year, he made a long-overdue return with Catharsis, an adventurous album inspired by the spiritual, emotional and physical effects that dancing has on us all.
In true Cocoon fashion, the label continues to look to the future with this innovative new music NFT drop. It shoots the brand into the rapidly evolving Web3 and music NFT space and showcases its cutting edge roster by inviting fans deep into the Cocoon world in collaboration with RCRDSHP.
The drop will include 18 digital collectible NFTs featuring exclusive unreleased tracks, including ‘I See You’, an exclusive new track from Sven himself, but also a video greeting from Cocoon’s artists, some more information on the track from the artist themselves, and exclusive studio or live footage. Always emphasizing the gamification aspect of their drops, the Cocoon Recordings collectibles will also be fit to enter challenges and earn rewards. Holding at least 9 cards from the drop will unlock a special Gregor Tresher mix and fans will be able to get their hands on merch by showcasing a collectible from the drop.
Whether you have been a diehard Cocoon fan since day one, or are a newcomer to this most definitive techno label, this exclusive digital collectibles drop in association with RCRDSHP is an unmissable opportunity to get immersed in Cocoon’s unique world.
About RCRDSHP
RCRDSHP (pronounced “record shop”), is a platform for electronic music enthusiasts which markets packs stuffed with digital collectibles from global dance music artists and brands. RCRDSHP collectibles are more than crypto-glorified MP3s or digital trading cards; this is not another NFT auction or fixed-price marketplace. Each limited-edition collectible encapsulates a unique aspect of an artist, label, or festival brand’s musical worlds: a legendary video moment in front of a crowd or backstage or in the studio, a coveted exclusive track that’s never been heard before, or work of inspiring visual art that takes the fan deeper into that artist’s creative universe. These collectibles are dropped in packs, which can be unwrapped, and their content can be bought and sold, listened to, watched, or even combined using game mechanics to unlock cool, new premium collectibles and even in-real-life experiences. It’s part game, part marketplace, part community space, combined to form the foundation for a full dance music metaverse. The platform aims to lead the way in supporting artists (including smaller producers) fairly by creating an entirely new revenue stream for them, unfortunately something streaming platforms and major players still haven’t gotten right
About Cocoon Recordings
The eternally COCOON and invincible Sven Väth accelerate into their next chapter. Cocoon Recordings. A huge portfolio of joy offering sublime insights into the evolution of electronic music. The compilations ! Unthinkable not to have. So important. So influential. They continue. Cocoon Worldwide Events goes back to life spearheaded by the shimmering Sven. Worldwide. Big plans, big events incoming. A devoted incredibly talented team will be bringing you the irresistible music and the innovative design and production that swallows you whole. That rocks your boat and rattles your cage. Small show, big festival It has to be special. It has to be Cocoon and you know it. There you have it. After 25 years Cocoon is still ahead of the game.
CONNECT W/ RCRDSHP
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CONNECT W/ Cocoon Recordings
YouTube | Instagram | Twitter | Facebook | Website | Soundcloud | Spotify