The new single and video for “Loaded” from Rick Ross. Blending island riddims with cinematic rap swagger, this track delivers a glossed-up anthem centered on royalty, luxury, and global influence. This is a collaboration with Jamaican-American producer Kemar McGregor, known as “The Billboard King” for his chart-topping reggae records, and his touch is all over the song’s island bounce.Warm basslines and staccato synth hits set a breezy backdrop for unapologetic flexes of million-dollar rings and fast cars. Beneath the jet-setting bravado, however, is a classic rags-to-riches story, contrasting early days eating bully beef with the undisputed reign of being self-made.
Hip-Hop Icon • Serial Entrepreneur • Cultural Icon
Rick Ross—born William Leonard Roberts II—is far more than a music legend. He’s a Grammy nominated rapper, empire builder, luxury tastemaker, community leader, and cultural powerhouse whose vision has helped shape hip-hop’s evolution over the last two decades. From his deep baritone to his commanding presence in music and business, Ross has become one of the most influential multi-hyphenates of his generation.
Ross exploded onto the scene in 2006 with his breakout hit “Hustlin’”, which went platinum before he even had a major record deal. He followed with a string of critically acclaimed albums including Port of Miami, Trilla, Deeper Than Rap, Teflon Don, God Forgives, I Don’t, and
Richer Than I Ever Been. His catalog is both sonically lush and lyrically vivid, built on themes of power, perseverance, and wealth.
Over the span of his career, Rick Ross has earned ten Grammy nominations, collaborated with the biggest names in music—Jay-Z, DJ Khaled, John Legend, The Weekend, French Montana, Lil Wayne, Nas, and many others—and has consistently landed at the top of Billboard charts, cementing his status as one of rap’s true heavyweights. As the founder of Maybach Music Group (MMG), Ross helped usher in a new generation of stars including Meek Mill, Wale, and Omarion, proving his eye for talent and executive prowess.
Off the mic, Ross is a mogul in every sense of the word. His portfolio includes:
• Luc Belaire: Ross is a longtime brand partner and equity ambassador for this ultra-premium French sparkling wine, aligning the brand with luxury and hip-hop culture.
• Slippery Soap: In 2024, Ross launched this high-performance automotive cleaning line, now available in over 400 AutoZone stores across the U.S., making a major play in the billion-dollar auto care industry. This partnership was a full-circle moment for Ross in his ethos. At 13, he began working at a local car wash in his hometown, where he honed his skills and nurtured his love for automobiles. Gaining an appreciation for the intricacies of vehicle maintenance and detailing, he began to immerse himself into the world of cars. Learning about different models, makes, and the art of keeping them pristine. This hands-on experience not only shaped his work ethic, but also fuels his ambition for success in the automotive industry. In essence, Ross’s journey from working at a car wash in Miami to partnering with Slippery Soap underscores his unwavering dedication to his passions and his relentless drive to succeed. His love for cars remains a central aspect of his ethos, serving as both a source of inspiration and a testament to his journey from humble beginning to entrepreneurial triumph.
• Wingstop & Checkers Franchises: Ross owns multiple locations across the country, bringing jobs and economic development to underserved communities while scaling profitable business ventures.
• Smiles by Mario Montoya: In 2025, Ross entered the healthcare space, partnering with celebrity dentist Dr. Mario Montoya to open a luxury dental practice in Sandy Springs, GA, offering cosmetic and general dentistry services to high-end clients.
• The Rick Ross Car & Bike Show: What started as a personal passion project has become one of the most anticipated annual automotive and lifestyle events in the country. Held at his sprawling 235-acre estate in Fayetteville, GA, known as The Promise Land, the show draws
thousands of car enthusiasts and hip-hop fans. Now in its 4th year, the show has secured major sponsors including Harley-Davidson, Rockford Fosgate, Monster Energy, and more, further establishing Ross as a lifestyle curator.
• Other ventures include Rap Snacks, High Tolerance, and Rick Ross Boss Up Conference. Ross has also made a name for himself in film and television. He’s appeared in popular shows such as Coming 2 America, DAVE, The Vince Staples Show, and Magic City, and has multiple
projects in development as a producer and actor.
In 2019, he released his memoir, Hurricanes, which became a New York Times bestseller. The book offers an unfiltered look at his journey from Carol City to the top of the rap and business world, earning critical acclaim for its honesty and inspiration. In 2021 Ross returned to the New York Times bestseller list, penning the inspirational The Perfect Day to Boss Up: A Hustler’s Guide to Building Your Empire. Ross’s influence is not only felt through music and business—it’s recognized by the community.
In 2022, the City of Miami honored him with the Key to the City and named multiple streets in his honor based around his lyrics, with his hometown celebrating his role as a cultural ambassador and entrepreneur who’s given back to his roots. From platinum records to real estate holdings, from food franchises to premium brand partnerships, Rick Ross has built a sprawling empire rooted in hustle, excellence, and vision. He is not only a hip-hop icon but also a blueprint for modern Black entrepreneurship. Whether he’s on stage, in the boardroom, or hosting tens of thousands at his estate for his car show, Rick Ross continues to expand his legacy—bold, unfiltered, and unforgettable.
About Kemar McGregor:
Kemar McGregor “The Billboard King” is an acclaimed Jamaican-American music producer, songwriter, and CEO of FM Records. Renowned as a pioneer of the modern pop-reggae movement, McGregor has spent over two decades producing hit records and multi-platinum tracks that seamlessly blend traditional roots reggae and dancehall with mainstream pop, R&B, and hip-hop. His extensive production portfolio features collaborations with some of the industry’s biggest global icons, including Snoop Dogg, Sinéad O’Connor, Musiq Soulchild, Rick Ross, and Gyptian. Boasting multiple number-one albums on the Billboard Reggae charts, consecutive JUNO Award nominations, and millions of records sold worldwide, McGregor remains one of the most influential and chart-dominant forces in contemporary reggae music.