TikTok has partnered with Snoop Dogg and Death Row Records to bring the iconic record label’s catalog to TikTok through its independent distribution platform, SoundOn.
TikTok says that users will find Death Row’s music in its music hub, available to use in their videos, “in advance of its wider release next week”.
The platform also notes that the new partnership between Death Row and TikTok “marks the label’s first official online release since its removal from streaming services in early 2022, and the first-ever catalog reissue to release exclusively through SoundOn”.
Founded in 1991 in Los Angeles, California, Death Row Records quickly became one of hip-hop’s most prominent and influential labels.
The label produced and distributed legendary albums including Dr. Dre’s The Chronic, Snoop Dogg’s Doggystyle, and 2Pac’s All Eyez On Me.
Last year, Snoop Dogg acquired the Death Row brand from MNRK Music Group and subsequently completed a deal to buy the label’s recordings catalog.
The artist then removed the Death Row catalog from streaming services.
“I REACHED OUT TO THE FOLKS AT TIKTOK TO MAKE MORE HISTORY…ENJOY YA’LL. AND FOR ALL THE FANS THAT ARE WONDERING, DEATH ROW RECORDS CATALOG WILL BE BACK ON STREAMING SERVICES REAL SOON” – SNOOP DOGG
TikTok says that its creators can now choose from a host of classic Death Row recordings, including songs from multi-Platinum-selling albums like Snoop Dogg’s Doggystyle and The Doggfather, The Dogg Pound’s Dogg Food, and the Above The Rim soundtrack, plus tracks from artists like 2Pac, Nate Dogg, Kurupt, The Lady Of Rage, and more.
To celebrate the new exclusive addition of the catalog, TikTok and Death Row curated the Death Row’s Greatest Hits playlist, featuring tracks from Snoop, Dre, 2Pac, and more, and created the new What Dogg Are You? TikTok filter. Using Snoop’s song Who Am I? (What’s My Name) and inspired by the classic music video, the new filter uses AR technology.