Music

STRAMA RETURNS WITH DARK & SENSUAL NEW SINGLE ‘I KNOW YOU KNOW’

London-based singer, songwriter and producer Strama shares the next instalment from her anticipated upcoming debut EP Silver Lining, set for release on 2nd June. Her new single ‘I Know You Know’ is out on 5th May and is a sensual slice of dark R&B/Pop. Watch the official video here.

With her previous single ‘Cycle’ landing a coveted spot on New Music Friday UK and Netherlands, as well support from the likes of Atwood Magazine, Luna Collective and Noctis Magazine, and her debut single ‘Milk & Honey’ praised by the likes of COLORSxSTUDIOS, Stereofox and Wordplay Magazine, Strama is no doubt and artist and producer on the rise in 2022. 

Written, recorded and produced completely independently in Strama’s home studio, ‘I Know You Know’ showcases a darker, more sensual side to the multi-faceted artist. The body of the sound design is led by heavy side chained synths that take you on an emotional ride, paired with intimate, silky melodies. Written from the perspective of a flawed ‘bad guy’, the song reminisces a free-spirited feeling inspired by the TV series Euphoria

Influenced by the likes of Shenie Fogo and Sabrina Claudio, the track explores topics of youth and escapism such as avoiding confrontation by using lust/sex – leading people on and ultimately hurting them in the end.

Speaking of the track, Strama says,Usually people write about heartbreak and feeling betrayed. I wanted to write about the unpopular side, where you’re the one causing the damage, you’re the ‘bad guy’. Towards the end of the song is the moment of realisation, knowing you messed up by leading the other person on and you know they know you hurt them, but both of you don’t say anything because it’s uncomfortable being vulnerable”.

23-year-old Strama has absorbed a diverse blend of influences, culminating in a dreamy soulful sound inspired by the likes of Erykah Badu and Sabrina Claudio. The artist grew up listening to her parent’s Jazz, Motown, Classical and Cinematic record collection, while training as a classical pianist. Strama is Italian-Romanian but was raised in The Netherlands, connecting her to multiple cultures and sounds. She then shifted her focus to self-taught music production, honing her skills over the past year. Producing her music, in Strama’s words, ‘has allowed me to take control and ownership of my art’.

“I’m excited to become part of the new wave of women contributing their creativity in the industry. Producers like Charlotte Day Wilson and Hannah V are killing it right now. Women and gender minorities are so under-represented in the industry. I will say though, I’m not a fan of the label ‘female’ producer, it suggests there’s a difference in ability and skill between genders when there obviously isn’t.”

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