The new single from Grammy-nominated sonic maestro TAVE! Entitled “Difference Now”, the single features the celebrated songstress Stacy Barthe and reggae virtuoso Runkus and comes at the heels of TAVE’s powerful debut, “No More Maybes,” featuring Bibi Bourelly and India Shawn.
Residing between London, Los Angeles, and St. Lucia, “Difference Now” is inspired by the vibrant culture and lush beauty of St. Lucia and captures TAVE’s journey of self-discovery and renewal. Reflecting on his profound personal evolution, TAVE confides, “I’m different now.” This is no mere melody; it’s an odyssey of rebirth. With distinct vocal stylings by all three singers, TAVE envelops listeners in an irresistible and unforgettable story of sound, emotion, and human experience.
TAVE, a once quiet hitmaker of the studio is now stepping into the limelight, recently signing with ADA/Warner Music UK. Known for contributions such as
Masego’s Grammy-nominated albums Studying Abroad: Extended Stay with and 6LACK’s “Inwood Hill Park”, it’s no surprise that his debut single “No More Maybes” sent a ripple through the music industry, earning accolades from The Line of Best Fit, ThisisRNB, Apple Music 1, BBC,Capital XTRA, Spotify’s R&B Weekly, Chilled R&B, R&B Rising, Apple’s Brown Sugar, Live Nation’s Ones to Watch, DMY, Fusicology and more.
TAVE has had a comprehensive career as a musician, songwriter, touring music director and A&R executive in London, New York, Los Angeles and Saint Lucia. These expansive experiences bring both a professional precision and a humanness to the music he creates, which, combined, give him a unique style all his own. TAVE‘s collaborations with iconic artists spanning genres as deliciously diverse as his own tastes. From Little Mix, 6LACK, Masego, The Saturdays, Rapsody, SiR, Kelly Rowland, The-Dream, EXO, Jazmine Sullivan, Melanie Fiona, and more, he has lent his unique talents to the world’s biggest stars and deepest cuts alike. His recent achievements include co-writing and co-producing K-pop sensation Aespa‘s debut single, which soared to #1 on the Billboard Hot Shot Debut charts, contributing to Masego’s Grammy-nominated album “Studying Abroad: Extended Stay” with standout tracks like “Polygamy” and “Bliss Abroad”, and 6LACK’s “Inwood Hill Park” from his 2024 Grammy nominated album Since I Have a Lover.
Born and raised in London, TAVE‘s musical prowess revealed itself at an early age. He learned to play piano and attended the prestigious London School of Music on a scholarship at just 13 years old. A chance encounter led to him performing on stage with R&B star Mark Morrison at 17. While touring with British pop legends All Saints, TAVE crossed paths with producer and songwriter K-Gee, kickstarting his studio career. After writing, recording, and working on records for a diverse array of artists from Rod Stewart to Bow Wow, TAVE showcased his multi-hyphenate talents, taking on roles as a self-taught bassist and musical director on the road.
His approach to authentic and vulnerable storytelling, paired with his exceptional ability to craft genre-expansive “feel good music,” has earned TAVE widespread acclaim in the industry. He shares, “Ultimately, my goal is to bring good vibrations, wellness, and healing through music. I really hope it will inspire people to follow their dreams, whatever they may be; the passion has been instilled for a purpose.”
Outside of music, TAVE is also the co-founder of the 2x award-winning Black & Brown-owned music tech company, SSTM, a unique AI platform that supports artists in project completion. This innovative venture further exemplifies TAVE’s commitment to empowering fellow musicians and fostering creativity within the industry. TAVE’s “Difference Now” ft. Stacy Barthe and Runkus is released September 6th via ADA / Warner Music UK.
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