yxngxr1 takes a trip down memory lane in new single & visuals

DIY artist yxngxr1 returns with the dreamy new single ‘my mum told me about u’, out 12th May on Storm Gvng / Empire.

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An upbeat and nostalgic indie pop tune, ‘my mum told me about u’ sees Yxngxr1 reminiscing about being young and the memories that come with it. Sunny, lofi guitars and warm melodic bass evoke the sepia-toned imagery of youth, marrying up to lyrics about, in  Yxngxr1’s words, “being young and free and not giving a fuck about anything because that’s how it should be.”

Speaking about the production, yxngxr1 says, “‘my mum told me about u’ is a proper indie song. I wanted to make something that was fast-paced and lively. Usually when I have those types of songs, the lyrics are opposite to what the vibe of the instrumental gives, but with this one I decided to make it a happier song.”

A true product of the internet generation, his music has gained almost 300M Spotify streams, national radio support from BBC Radio 1Radio 26 Music and plaudits at press from the likes of DorkThe Line of Best FitTMRW and The Guardian who applauded his “lovable lo-fi indie-rap.” Despite his heady rise to success, he has continued to challenge himself in the studio, pushing the envelope and breaking the boundaries between hip-hop and indie.

Born and raised in Cardiff, UK, yxngxr1 first stirred up buzz with his DIY record ‘Tyler’ in 2019 whilst holding down a post school day job at Foot Locker. Following its viral explosion, he quickly tallied tens of millions of streams across fan-favourite singles such as ‘Rather Do’, ‘RockStore’, ‘721’, ‘Pigeons’, and more. Simultaneously, he released a flurry of full-length projects, most recently last year’s well-received Teenage Motel, and carried his hot streak into 2023 with his March single ‘Something Else’.

In another lovely lofi moment, the sweetly nostalgic ‘my mum told me about u’ is an endearing and catchy look back at Yxngxr1’s past – and a sign of the exciting future he has ahead of him. 

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