Experiential music specialists, NoCap, has teamed up with esteemed lifestyle and culture retailer, Zumiez, for an innovative new concert series, NXTUP. NXTUP will shed light on up-and-coming artists including BRAKE, Beauty School Dropout, Killboy, Jeris Johnson, Games We Play, and Stockz. Together Zumiez and NoCap will provide more in depth individuation for young artists and help them cultivate relationships with engaged audiences. The first episode of the weekly six-part mini series is available now on the official Zumiez YouTube account. Produced by NoCap, this synergy provides relevant customer enriching experiences while giving artists unique channels to get a foothold in the ever shifting social and media landscape.
“NoCap is excited to team up with Zumiez to help shine a light on emerging artists that we think are UPNXT,” shares NoCap founder, Cisco Adler, “Zumiez’s connection to their community and youth culture at large makes them the perfect partner to help leverage that towards exposing these talented artists on their way up,”
This partnered concert series will tap into the underground music scene brewing all over the country, combining NoCap’s ability to deliver highly curated musical content and Zumiez’ culturally passionate and engaged community. The series will conclude with a mini-festival hosted by Zumiez that fans can attend both in person and virtually, the date and location to be announced in the coming weeks.
“Zumiez is stoked to partner with an innovative industry leader like NoCap,” says Brand Marketing VP Stuart Martin, “We believe in the power of connecting our communities with artists, to show others the power of individuation through unique experiences; no matter where they are. Zumiez and NoCap are here to amplify the talents of up and coming artists; and deliver unique content to our Zumiez community.”
NoCap is a progressive, digital experience platform that helps artists and venues put on incredible online events and gives fans around the world expanded access to live music. NoCap offers innovative engaging experiences and new ways for a global audience to connect around live entertainment.
“Working with Zumiez has been a dream partnership. We developed up a concept together, and they empowered us to do our thing,” adds Head of Partnerships at NoCap, Brandon Frankel.
Zumiez is a leading specialty retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear, and other unique lifestyles.
The first episode is available to stream today on YouTube and can also be found at nocapshows.com.
ABOUT NOCAP:
NoCap, the brainchild of Roxy Theatre co-owner and Grammy nominated musician / producer /
entrepreneur Cisco Adler along with an all-star list of partners in the music and tech industries, is both a platform and promoter of premium and innovative hybrid experiences giving fans around the world access to incredible performances and an unlimited capacity proving that a global streaming audience is fast becoming the new general admission. NoCap is proud to have worked with artists like Foo Fighters, Machine Gun Kelly, Todd Rundgren, Adam Lambert, G-Eazy, Wallows, Weezer, Kehlani, Bad Religion and more. For more information, visit nocapshows.com.
ABOUT ZUMIEZ:
Zumiez is a mirror for individuality and expression that reflects the cultures that exist outside the comfort of the mainstream. By staying aware of shifting trends Zumiez empowers our customer to defy convention, and seek self expression, and individuation by being exposed to the most relevant brands in the skate and streetwear world. Zumiez understands the values of consistently connecting communities for 40 years through events with brand partners in and out of our stores that impact the anywhere Zumiez customer. Zumiez is unique and on a constant quest of genuine expression throughout every interaction and iteration.