The label is an extension of his Valour Clothing project, with the first release on the imprint set for release on 7th July 2023.
An artist rooted within Manchester’s bubbling house realm, AJ Christou established himself long ago but is now deep into the next phase. More skilled, more mature and freer to create the music he wants, he’s making the ‘best beats of his life’ as he launches his new label V-House Sound. “If the drums ain’t right, I’m scrapping it,” he says of this new era, which builds on his signature low ends with fresh vocals and richer synths. It’s a mix of crisp early noughties tech house and the irresistible swing of New York with his own percussive flair and wigging basslines.
An extension of Valour Clothing, a brand already entrenched in the music scene and worn by high-profile rappers and international DJs like The Martinez Brothers, the project sees music and fashion go hand in hand as he launches the label as a natural next step. Focusing on AJ’s latest sounds, which are more developed and musical than ever, his years of studio dedication now see him push further and bring together all new influences. The drums remain at the heart of what he does, but rather than being aimed all out at the club, releases will take an old-school approach, with each tune combining vocal, dub and instrumental versions to show different sides to his sound.
No longer caught in the familiar trap of chasing labels and main room plays, the first releases of this new chapter feature a mix of contemporary stars such as Amal Nemer and Aaron Pfeiffer and legends like Chicago great Robert Owens and US scratch star A-TRAK, with a series of label parties to follow.
Linking up with singer-songwriter Aaron Pfeiffer to kick things off, 7th July welcomes the debut offering on the label, ‘Skin’ – a rolling and rich production fusing organic percussion arrangements, funky bass grooves and vibrant chords guided by Pfeiffer’s hooky vocals. The package also comes loaded with the ‘VHS Dub’, with the drums toughening up, the tempo raising and swirling leads taking things deep into the late night hours.
AJ Christou ‘Skin’ feat. Aaron Pfeiffer drops via V-House Sound on 7th July 2023.
PRE-ORDER ‘SKIN’ HERE
Tracklist:
1) Skin feat. Aaron Pfeiffer (Original Mix)
2) Skin feat. Aaron Pfeiffer (VHS Dub)
AJ Christou Socials:
Facebook – Instagram – Soundcloud – Twitter