Fast-rising producer ALAY returns to Insomniac’s offshoot imprint IN / ROTATION on July 8th with her latest single, “Never Alone.”
Listen here : https://inrotation.ffm.to/neveralone
The Zurich producer is joined by British vocalist, keyboardist, and producer Thomas Gandey for her first standalone single on the label. Tying her Milan and São Paulo roots into her music, “Never Alone” is a moody melodic house & techno track combining staccato piano chords, cascading keys, and Gandey’s entrancing vocal croons with a dark, driving underbelly of squelchy, lashing synth leads and striking choral harmonies.
The single is paired with her previous launch on the label, “Take Me,” which was featured on IN / ROTATION’s ‘Rotate Vol. 14’ compilation, which earned press coverage from outlets including EKM, Find Your Sounds, Skope Mag, Grauu, Music For All, Perspective, and Extravafrench, as well as radio support from industry heavyweights including Yotto, Eelke Kleijn, and EDX. The subtle keys at the start of this double-track feature, paired with the rising energy of the chorus, capture the vibrant sensation that permeates through the bones, turning the dancefloor into a truly transformative experience.
Touching on the meaning behind the track, ALAY shares, “‘Never Alone’ is a reminder that even in your loneliest moments, there’s always something—someone—pulling you back into the light. I wanted it to feel like a hug you can dance to.”
ALAY continues to make a name for herself across international stages, performing at prestigious venues including Pacha and AKASHA in Ibiza, as well as a recent standout set at ZOA Open Air Festival. Maintaining this trajectory of her career, she has shared stages with renowned artists such as Solomun, Cassian, Chris Avantgarde, KAS:ST, Kevin de Vries, Layla Benitez, and many others. Thomas Gandey is also a respected figure within the electronic space, releasing music alongside Rafael Cerato, Quivver, German Brigante, and Pleasurekraft.
With “Never Alone,” ALAY continues to push her name out there as one to watch closely. Her debut outing on IN / ROTATION shows the groove specialist crafting music that is close to her heart—as well as her heritage—amounting to a moody melodic house & techno cut that’s memorable and meaningful.
ALAY and Thomas Gandey’s new single “Never Alone” is available on all platforms via IN/ROTATION Records.
More about ALAY
Alay is fast becoming Known for her ability to blend deep, soulful melodies with driving techno beats, creating a musical journey that soothes the mind and moves the body. Her sets are a dynamic mix of captivating and energetic sounds, designed to transport listeners to a different realm, where genres merge into a transformative sonic experience. A passionate advocate for female artists, she is committed to support diversity behind the decks and views electronic music as a playground for everyone. Alongside holding a residency at Nordstern, Switzerland’s premier club and one of Europe’s top ten venues, Her journey has taken her to international stages at iconic venues including Pacha and AKASHA in Ibiza, The Penthouse in Dubai, and major events such as Terrazzza and ZOA Open Air Festival. ALAY has shared the stage with renowned artists such as Solomun, Cassian, Chris Avantgarde, KAS:ST, Kevin de Vries, Layla Benitez, La Magit Cacoon, Massano, Recondite, Agents of Time and many more. ALAY’s love for music started early, shaped by the sounds of piano and ballet, bridging her Milan and São Paulo roots. A few years ago in Zurich, she rekindled this passion, spending countless hours in the studio producing music that combines melodic techno with melodies inspired by her heritage. Her first tracks were released under the Natura Viva label with new music coming soon on labels within the Insomniac label group family. Look out for ALAY in 2025 and beyond.
More about IN / ROTATION
Launched in 2017, Insomniac’s IN / ROTATION is a label living under Insomniac Music Group that is dedicated to the freshest house sounds on heavy rotation. From established artists to buzzing up-and-comers, the imprint has showcased names from across the four-on-the-floor spectrum, ranging from bass house, tech house and every shade tucked in between. Its catalog has brought forth a whole host of noteworthy artists, including Westend, SIDEPIECE, Cloverdale, Bleu Clair, Qlank, SQWAD, Casmalia, Masteria, Corrupt (UK), Capozzi, LO’99, Hollaphonic, Hidden Face, and so many more.