BAD is comprised of NYC based duo Julia Brex and Jackson Hoffman. Having met in high school, the two have been writing and recording music together for over eight years. While they mainly focus on pop songwriting and production for other artists, BAD was formed a year ago and born out of a passion for funk music.
Following the release of their acclaimed single “Sweat”, which received multiple playlist adds, the duo are set to release “Dirty Laundry”. The funk pop track is a playful take on airing out your deepest secrets in a relationship. The duo reveal, “We all have baggage that we carry with us, so before you get too deep into a relationship with someone, you want to make sure they can handle all of the parts of you.” The tongue-in-cheek track features kaleidoscopic synth soundscapes, a vibrant horn section and layered vocals.
Inspired by their love for funk grooves and pop sensibilities, BAD pulls elements from throwback funk and soul, 90’s and early 2000’s pop and R&B and contemporary pop and hip-hop. The duo express, “We essentially want to be what a Prince and Max Martin collaboration could have been!” Brex and Hoffman succeed in creating a sound which allows the music to come across as nostalgic yet fresh, throwback yet brand new – imagine Quincy Jones, Earth Wind & Fire, Michael McDonald all working in 2020 and Ariana Grande, Bruno Mars and Lizzo, if they worked in 1980.
A frequent theme throughout BAD’s music if an overall sense of fun, lightheartedness and self-empowerment, with the utmost desire to make people feel-good and move.