Black Pistol Fire Share Official Music Video For First Single “Look Alive”

 “Look Alive” is the #5 Most-Added Track at U.S. Alternative Radio and #1 on the Alternative Specialty chart in Canada
New Album ‘Look Alive’ Out Now on Black Hill Records,
Debuts at #2 Alternative New Artist Albums Chart in the U.S. and #5 in Canada

AUSTIN, TX (March 16, 2021) Following the release of their new album Look Alive, acclaimed Austin, TX rock group Black Pistol Fire share their official music video today for the first single and title track “Look Alive”, HERE.

Directed by collaborator Pooneh Ghana and shot on location in Austin, TX, the song “Look Alive” centers around a vintage car named “Psycho 69” and likewise the video revolves around the main character fantasizing leaving behind everything they have ever known in the pursuit of the dark unknown. As the “Look Alive” video progresses, and the driver heads down a dark highway and strange supernatural things begin to escalate around the car as the driver transitions into a different path in life and a new world.

In radio news, the first single “Look Alive” is the #5 Most Added track in the U.S. at Alternative Radio, additionally the single is #1 on the Alternative Specialty chart in Canada this week. “Hope in Hell,” a preview single which American Songwriter hailed as, “doomy, stomping” has now surpassed 1 million streams on Spotify. Black Pistol Fire continues to garner worldwide support from the world’s most respected radio stations including NPR, KCRW, KEXP, KUTX, WXPN, and Look Alive has received early adds from the following stations: KROX (Austin, TX), WBUZ (Nashville, TN), WROX (Norfolk, VA), WJMZ (Greenville, SC) , WRMR (Wilmington, NC), KRAT (Reno, NV), WKZQ (Myrtle Beach, SC), JQCJ (Quad Cities), WEQX (Albany, NY), WBJB (Lincroft, NJ), WOCM (Ocean City, MD), and more. Look for Black Pistol Fire to announce a global performance event live from Austin in the coming months.

The Austin rock group Black Pistol Fire are back with their sixth full-length album, Look Alive, out now via Black Hill Records, HERE. Fueled by the first single and title track “Look Alive” the new album debuted in the U.S. at #2 on the Alternative Albums chart, #10 on Top New Artists Albums, #24 on Rock Albums and #39 on the Digital Albums chart. Look Alive delivered on the Canadian charts with a debut of #5 on the Alternative Albums chart, #15 Top Current Albums chart, #17 Top Albums chart, and #26 on the Current Digital Albums chart. 

Watch and listen to Black Pistol Fire’s visualizer for the album Look Alive, HERE

Watch and share the official music video for “Look Alive” HERE.

A far-reaching sonic landscape, venturing out beyond traditional rock touchstones, Look Alive, finds the acclaimed group refining their singular two-man approach, outfitting explosive, impassioned rock ‘n’ roll with an expansive, ethereal, and cinematic soundscape. For Look Alive, Black Pistol FireKevin McKeown (guitarist/lead vocalist/songwriter) and Eric Owen (drums/bass synth) — teamed with co-producer and engineer Jacob Sciba (Gary Clark Jr, Gov’t Mule, Warren Haynes) and mixer Vance Powell (White Stripes, Raconteurs, Chris Stapleton). Look Alive delivers Black Pistol Fire’s renowned fusion of southern rock, blues, and garage punk through wildly diverse and standout songs–among them the raucous title track “Look Alive,” the psych-laced “Level,” an R&B-inflected “Temper, Temper,” and “Never Enough.” 

Explore the global micro-site at Black Pistol Fire.

Black Pistol Fire are receiving some of the best reviews of their career and are renowned worldwide for their incendiary live shows which NPR hailed of Black Pistol Fire “onstage, the pair rip it up, playing a blend of gutbucket blues-rock and punk” and tastemaker Seattle, WA radio station KEXP added, “Black Pistol Fire’s sweaty Southern garage rock is capable of incorporating both bluesy tracks and jam-band jangles, and they vacillate well between wild guitar solos and drastic shifts in time-signatures.” Elsewhere, YAHOO called BPF “a power duo that can almost match the power and intensity of the massive rock sounds of the likes of Led Zeppelin and Fleetwood Mac… in a breakout set.” 

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