Music

Boys Noize drops 90s rave inspired remixes for REIN’s ‘REINCARNATE / RELEASE ME’

Acclaimed German producer / songwriter/ DJ Boys Noize (Alexander Ridha), fresh off the success of his recent album ‘+/-‘, puts his Midas touch to the test by reworking Sweden’s electro-post punk artist REIN’s singles, ‘REINCARNATE’ and ‘RELEASE ME’, lifted from her latest album ‘REINCARNATED’.

Fusing elements of 90s rave culture, techno, punk and house, Boys Noize ups the ante on the original production giving it a new lease of life in his own inimitable style.

REIN says: “This is a dream come true for me to be able to work with Boys Noize. I have listen to him since I was in my early twenties with songs such as “Cerebral” with Pilo and “Openn” with Atom TM. I love how he combine EBM with Techno and making it sound fresh. He knows Carli Löf, the co-producer I worked with on my REINCARNATED album, And I had an idea of Boys Noize remixing or dub mixing some tracks from the album. All of the songs have potential to be club bangers. So I decided to write to him on Instagram and I didn’t expect him to answer me but he did and he loved the album and now we are here and I still can’t believe it!”

Borrowing heavily from iconic pop-culture references, REIN channels the spirit of 90s Riot grrrl attitude, fusing elements of 90s cyber-techno, trap, pop and indie to dizzying effect.

REIN is the moniker of Stockholm based electronic singer-songwriter, producer and label owner (REIN Recordings) Joanna Reinikainen. She kicked off her career in 2016, gained notoriety with her self-titled EP and critical acclaim on the 2017 follow up EP, “Freedoom” EP featuring death electro founder (Owl Vision).

REIN has since amassed positive reception in her home country and led to a label deal with Playground Music Scandinavia. Her unique sound and style garnered two P3 Guld nominations (Swedish National Radio P3) for “Newcomer of the Year” and “Dance of the Year” in 2017. In 2018 she got nominated for song of the year for “Missfit” and live act of the year by GAFFA Prize. Her hard-edged, empowerment music has drawn influences from various styles from electronic music.

In 2019 she started her own label REIN RECORDINGS and released her first single ”OFF THE GRID” from her debut album. 2020 was the year she released her celebrated full-length debut “REINCARNATED”, in partnership with co-producer and Swedish grammy award winner Carli Löf. SKAP (Sweden’s music creators & composers organization) gave her the prize for best electro of the year. REINCARNATED got nominated by the GAFFA prize for best album of the year.

‘REIN – Reincarnated Dub Mixes (Volume 1)’ 26th November Boys Noize Records

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