Two-Day Passes for Breakaway California Go On Sale
Thursday, July 21 at 10am PST breakawayfestival.com.
Prime Social Group today announced their fifth event in the multi-city, genre blending Breakaway Music Festival with Breakaway California. Set for Friday, October 14 & Saturday, October 15 at the Oakland Arena Grounds in Oakland, Northern California, the west coast Breakaway will feature live music from Gryffin, Louis The Child, Big Wild, Said The Sky, Tycho and more. Tickets for the two-day event go on sale Thursday, July 21 at 10 am PST at www.breakawayfestival.com
Joining Gryffin, Louis The Child, Big Wild, Said The Sky and Tycho on Breakaway California are Aluna (of AlunaGeorge), Bryce Vine, DROELOE, Frank Walker, Endless Summer: Jonas Blue x Sam Feldt, MEMBA (DJ set), Netsky, Snakehips, So Tuff So Cute (Mija & GG Magree), Whethan, Austin Millz, JAWNS, Jon Casey, Kilamanzego, Łaszewo, Noodles, pluko, and Syence, with more to be announced. Plus, look for a stage takeover from Brownies & Lemonade.
With five different editions each offering a unique line-up, Breakaway Music Festival will kick off in Kansas City (8/5-8/6) before traveling to Michigan (8/19-8/20), Ohio (8/26-8/28), Carolina (9/30-10/1), and California (10/14-10/15). Breakaway is working closely with partners and local officials in all five markets to ensure quality festival experiences fans have come to expect while implementing heightened health and safety protocols. For California, Breakaway is partnering with Another Planet Entertainment, introducing a new festival in the Northern California market.
“We’re thrilled to announce the fifth and final festival for Breakaway in California,” stated Zach Ruben, co-founder of Prime Social Group. “We’re excited to also be introducing a new market into the mix with this amazing weekend lineup of live music.”
“We’re excited to partner with Prime Social Group for the California edition of the Breakaway Festival for something new to our festival portfolio since launching major music events Life is Beautiful in Las Vegas in 2013 and Monterey Pop 50 in 2017,” shares Bryan Duquette, VP of Concerts and Festivals for Another Planet Entertainment. “What’s most appealing with the Breakaway model is that the pricing is accessible and the diversity of the programming that ranges from electronic to pop.”
In addition to the stellar lineup, Breakaway will have on-site activations at each festival including the Silent Disco presented by White Claw, a roller rink, rides, local art, and more, taking its unique, all encompassing music experience to a whole new level.
Two-day passes for Breakaway California start at $149.
The Breakaway California music festival is sponsored by White Claw, Four Loko, Mamitas, Tito’s Handmade Vodka, Elite Wear, Origin Water, and Unitea.
About Breakaway Music Festival
The Breakaway Music Festival began in Columbus, OH, in 2013 and quickly grew into a two-day, multiple stage festival bringing exceptional names like Chance The Rapper and Kendrick Lamar to the Midwest. With several market expansions over the years, the multi-city festival has amassed a loyal following with over 60,000 in attendance in 2021 in Ohio, North Carolina, and Michigan.
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About Prime Social Group
Founded in 2010, Prime Social is the leading concert and festival promotion company focused on major college markets. In addition to its over 100 concerts per year, Prime Social produces the Breakaway Music Festival series which currently spans over 5 cities with plans to expand in 2023. The group also produces Abroadfest, an international music festival that takes place in Barcelona, Spain every March along with its famed Halloween music festival, Haunted Fest, which takes place in Columbus, Ohio.
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About Another Planet Entertainment
Established in 2003, Another Planet Entertainment (APE) is the largest independent promoter in the U.S. and has produced and promoted thousands of events with artists as diverse as Radiohead, Neil Young, Kendrick Lamar, Adele, Daft Punk, Lady Gaga, The Weeknd, Tom Petty & The Heartbreakers, Lizzo, Metallica, Bruno Mars, twenty one pilots, Bruce Springsteen, Mumford & Sons, Zedd, Paul McCartney, Florence + The Machine and Kanye West. Named Top Independent Promoter (U.S.) by Billboard Magazine in 2015 and 2016 and Top Independent Promoter (Worldwide) in 2017, APE is the exclusive promoter for the Greek Theatre in Berkeley, the Fox Theater in Oakland, the historic Bill Graham Civic Auditorium in San Francisco, The Independent and Castro Theatre in San Francisco and Lake Tahoe Outdoor Arena at Harveys as well as co-promoter of Oxbow RiverStage in Downtown Napa. APE also operates private events division Another Planet Event Group and an artist management arm, Another Planet Entertainment Management, with a roster that includes two-time GRAMMY-nominated artist Tycho. In addition, APE produces two award-winning festivals – Outside Lands (since 2008, ranked #4 on Billboard’s Top 50 Festivals of 2022) in San Francisco and Life Is Beautiful (since 2013) in Downtown Las Vegas.
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