The internationally renowned producer CID gears up for his highly anticipated label debut on Insomniac Records with an ear-hooking tech house slammer by the name of “La La La.”
Stream Here : https://insom.co/LaLaLa
Arriving on the shadow of the summer solstice, the latest creation from the New York native rolls out the red carpet for the endless late-night shenanigans that the season is destined to bring about. Lifting a vocal sample from one of the fast-selling singles of all-time, “La La La” matches the infectious nature of its iconic hook with a buoyant, brain-burrowing groove.
Robust and unequivocally bouncy, the track propels itself across a potent dancefloor-focused formula, drawing its peak-time appeal from thick basslines, shuffling drums, subtle chirping textures, crisp hats, and the perfect amount of cowbell flourishes. The playful vocal chops maintain a tenacious cadence, without running the risk of outliving its welcome. Between the chart-topping vox and the feverish production bubbling beneath it, CID’s new single is poised to become one of the most heard dance records for the foreseeable future.
Those with enough wits to swing by Insomniac Records-hosted stereoBLOOM stage to catch CID’s set at this year’s EDC Las Vegas were blessed with a sneak peak of “La La La” ahead of its release. It was, by all measures, a standout moment from his performance, and it will only become more of a crowd-stunner as he continues to trek across North American on a run of shows that includes stops at Nocturnal Wonderland, Academy LA, and Echostage in D.C.
The electrifying presence CID displays on both the club and festival circuit is by no means not isolated to the global stage. He’s a Grammy-winning producer—née Carlos Cid—who continues to put his name on timeless tracks such as “Where I Want 2 Be,” “Carnaval de Paris,” and “Duro.” In addition to his incredible track record on the solo front, the NYC phenom has also found tremendous success in collaboration with like-minded artists, as evidenced by his co-credits on “R.E.A.L” with Dombresky, “How We Do” alongside Joshwa, and “Jumpin’” with Westend.
His unrivaled tech house sensibilities have led him to become one of the highest grossing artists on Beatport, a bragging right that is inevitably carrying over to his own Night Service Only, the label he launched to provide a springboard for the next generation of tastemakers like himself. Since getting off the ground in 2019, the imprint has opened its doors to a slew of exciting talent from the likes of Black V Neck, Cloverdale, BYOR, Chapter & Verse, MUUS, Curtiba, and the list continues to grow.
Constantly finding himself at the forefront of house music, “La La La” is another blinding example of CID’s ability to cook up anthems on cue.
CID’s new single “La La La” is available on all platforms via Insomniac Records.
About Insomniac Records
Insomniac Records operates under the umbrella of Insomniac Music Group, which has spawned internal brand-driven imprints, such as HARD Recs, Factory 93 Records, Bassrush Records, Lost In Dreams Records, IN / ROTATION, Basscon Records, Dreamstate Records, and Discovery Project. Additionally, the growing network also oversees a number of artist-focused imprints, such as NGHTMRE & SLANDER’s Gud Vibrations, Shiba San’s Basement Leak, Wax Motif’s Divided Souls, Justin Martin’s What To Do, NIGHTMODE, to name but a few. These new endeavors all serve as extensions to the ever-evolving community of Insomniac, which is dedicated to curating a diverse catalog of releases from across the dance music spectrum. More than merely just a record label, Insomniac Records is a destination where fans from all walks of life can discovery and enjoy choice selections from a roster that includes some of the best DJs/producers from the global stage. On top of the 200+ releases since 2016, Insomniac Records has also curated its premier EDC compilation series, featuring four EDC Las Vegas and EDC Mexico master soundtracks. Signing a roster of notable talent including Dombresky, Noizu, SIDEPIECE, Habstrakt, John Summit, LP Giobbi, Biscits, and beyond, Insomniac Records continues to foster unique talent it firmly believes in. The unparalleled track record of success has pushed Insomniac Records to the forefront of established dance music platforms.
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