The video also features appearances from graffiti-maestro André Saraiva and Instagrammer Dude With Sign
To celebrate 50 Years of Smiley, the world’s favourite face of optimism has joined up with French dance music powerhouse David Guetta to create a music video to a soundtrack that spreads joy, positivity, and happiness across the world.
This year the Original Smiley is celebrating its 50th anniversary, and Smiley wants the world to join the party.
Harking back to Smiley’s heritage as a subversive icon of the electronic dance and rave musical movements, David Guetta re-imagined the old school house music anthem ‘Silver Screen’ by Felix Da Housecat and KITTIN, remixing the tune into the modern day and combining with the backdrop of Smiley’s ‘Take the Time to Smile’ message.
With a music video emblazoned with Smiley’s world-renowned iconography of optimism and the anniversary’s global street art manifesto campaign by graffiti-maestro André Saraiva (who also makes a cameo), the video features an appearance by instagrammer ‘@DudewithSign’, whose wry sense of written humour is sure to bring an extra smile to people’s faces.
Uniting to bring the world some much-needed musical joy with this video release, the coming together of two icons promises to add a more upbeat tempo to 2022.
The track was first teased during David Guetta’s NYE live-streamed DJ set from the Louvre in Abu Dhabi, set against the backdrop of André Saraiva’s ‘Take the Time to Smile’ artwork articulated in multiple languages.
David Guetta will continue sharing Smiley’s street art manifesto for positivity throughout his concerts and live events in 2022.
David Guetta comments; “The Smiley is an iconic symbol for spreading positivity, so when I was asked to be involved with 50th year celebrations for ‘Take the Time to Smile’, I gladly accepted. The Smiley message is about happiness and bringing people together, and that’s always been my way of thinking and the message I have tried to share in my music.
The video for my ‘Silver Screen’ rework with Felix Da Housecat and KITTIN’ captures this perfectly. The upbeat track combined with artwork from graffiti-maestro André Saraiva and appearances from Dude with a sign results in a video that I hope will make people smile.”
The track premiered on 23rd February with the music video released shortly afterwards on 10th March.
Remember to ‘Take the Time to Smile’, but be sure to make some time to dance, too.
Join the street art manifesto of positivity and download your Take the Time to Smile posters here: https://smiley.com/the-street-artist-global-manifesto-for-positivity/
This collaboration was imagined and developed by My Love Affair, the multi-award winning branded entertainment agency.
About David Guetta:
Musical trailblazer David Guetta is an international icon. Receiving his 10th GRAMMY nomination in 2021 for ‘Hero’, his collaboration with Afrojack, Guetta was also nominated for 3 Brit Awards, voted the world’s best DJ in the coveted DJ Mag ‘Top 100’ poll and the best electronic artist at the MTV Europe Music Awards, both for the second year running, capping off another incredible year for the dance music visionary. He is up for a further three nominations at the 2022 iHeartRadio Music Awards, for Dance Act of the Year and Dance Song of the Year for his global smash hits ‘Heartbreak Anthem’ and ‘Bed’.
Maintaining an epic level of quality for his live streams during the pandemic and lockdown, he hosted his iconic United At Home series, a number of unforgettable concerts from Paris’ Louvre Museum, the Burj Khalifa in Dubai, the Icon Brickell in Miami, and atop the Rockefeller Center, raising $2 million in donations for numerous charities. With clubs and festivals finally open, Guetta is set to start his Residency at Encore Beach Club in Las Vegas at the beginning of April, and is ready to perform at the world’s biggest festivals and events over the summer including Ultra Music Festival in Miami, Creamfields, Lollapalooza and in Ibiza, with many more to be announced.
So far this year he has released a variety of collaborations including a unique remix of Kodak Black’s smash hit ‘Super Gremlin’ which saw him venture further into the hip-hop world, and ‘Silver Screen’ with Felix da Housecat and Miss Kittin, in honour of the 50th anniversary of the iconic Smiley brand.
Despite the global challenges of the last couple of years there has never been a dull moment, with him scoring a global hit with ‘Heartbreak Anthem’ alongside Little Mix and Galantis and other smashes including ‘If You Really Love Me’, ‘Bed’ with Joel Corry, and ‘Remember’ with Becky Hill, sending him to #9 most streamed artist on Spotify globally. He also released a 2021 remix of his classic ‘Memories’ after it unexpectedly went viral on Tik Tok and turned his hand to an official remix of the global Coldplay and BTS smash, ‘My Universe’.
A master creative across genres, Guetta has gone from strength to strength with his underground-focused Future Rave project alongside Morten, releasing the atmospheric ‘Permanence’ as his first single of 2022. Additionally he returned to his uncompromising Jack Back alias for ‘Supercycle’ with Citizen Kain and Kiko. Celebrating 10 years of his massive ‘Titanium’ collaboration with Sia, Guetta released new remixes, including a mind-blowing Future Rave version.
With over 14 billion global streams, 50 million records sold worldwide and two Grammy awards to his name, David Guetta demonstrates time and time again why he is the most cherished electronic artist of our generation.
About Smiley
Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top of the agenda. Smiley is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.
In 1996 Nicolas Loufrani, son of Franklin, took the helm whilst the world was in the midst of the digital revolution and saw a huge opportunity to bring Smiley into the digital world. Nicolas created a whole new way of communicating, using a variety of facial expressions on the original Smiley to convey emotions. His emoticons are now used by everyone around the world every day.
Pursuing Smiley’s goal to make the world a happier, kinder, more conscious place, Loufrani created Smiley Movement in 2017. Smiley Movement is a non-profit community which aims to inspire positive change in society addressing urgent societal and environmental problems. Smiley Movement provides a cross-media platform of news, videos, events and awards that connect the non-profit sector to the broader public to enlighten minds and empower people to take positive action.
Today, The Smiley Company is one of the world’s top global licensing enterprises that extends across fashion and homewares, through to food and beverage and continues to embrace collaboration as an opportunity to spread this important message. For 2022 Smiley will bring back its original message of ‘Take the Time to Smile’ which is still as relevant as ever, by spreading this positive message through global activations, brand collaborations and feel good experiences. More than an icon, brand and lifestyle, Smiley is a sprit and philosophy and a reminder of how powerful a smile can be.
About My Love Affair
My Love Affair is a global branded entertainment agency expert in bringing together brands and talents.
We specialize in developing ambassador campaigns, securing product integration, brokering sponsorship deals and procuring talents for branded events.
The agency’s portfolio of clients includes iconic brands such as Disneyland, Chanel, Coca-Cola, TAG Heuer, KIA, Turkish Airlines, Sony, HSBC and many others, for which collaborations with the likes of David Guetta, Steve Aoki, Jean Michel Jarre, will.i.am, Justin Bieber, Lenny Kravitz, Katy Perry, and many more have been created.
Connect with David Guetta:
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