Music News

David Guetta, Justin Bieber’s ‘2U’ Music Video Is a Trippy Love Story Through Parallel Universes

When love is real, does it ring true through all possible realities?

That’s the crazy questions posed by the multi-layered story in the official music video for David Guetta and Justin Bieber’s hit “2U.” We watch as a couple fights in a doomed diner through eras, zombie apocalypses, cartoon universes, and more casual variations. The fun experiment was directed by director duo Brewer, whose work you may remember from the crowd-sourced clip for Jack Ü’s “Where Are Ü Now?”

“When we first heard ‘2U,’ we were struck by how the music and lyrics supported each other,” the duo says in a press release. “The song perfectly captures the emotional phenomenon of loving someone to the point where there’s nothing you wouldn’t do for them. We thought it would be great to embrace this idea, being as it’s one of our most beloved cultural clichés, and repeat it over and over again to try to see if through repetition a new perspective, a new deconstruction, could happen. It’s like saying a word over and over again. Eventually, it starts to lose its shape. We hope people are compelled to watch it multiple times, because there is a lot of fun stuff hiding in the frames.”

After all this inter-dimensional battling, does it have a happy ending? Watch “2U” below to find out.


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