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NYC’s pop princess Emergency Tiara has revealed a brand new video for her song ‘Don’t Grow Up’. The video features a live performance of the song.

Emergency Tiara is the New York based artist you need to get to know. Fronted by Juri, the lead singer, queen, curator and ringleader extraordinaire to the Emergency Tiara kingdom. In Juri’s kingdom, everyone can feel like royalty in an instant – through her unique and intriguing pop sounds, ranging from sultry soul to rampaging swing anthems – taking in everything from French noir to J-Pop in between.

On Don’t Grow Up, Juri says: “I have two nephews who just are growing too fast!.They told me they are bored of being kids and ‘being told what to do’, and this song was born. I remember when I was a kid, being an adult seems so fun and free (and in one way, it is). But on the other hand, being an adult comes with lots of responsibilities and I miss the days that I didnt have any. Enjoy being a kid, have some crazy dreams, and live big!”

Juri was born and raised in Tokyo, Japan. Classically trained in voice and piano, Juri is driven by the power of music to uplift audiences, having developed her love of singing through early performances with the likes of leading performers including: Japanese classical vocalist, Ken Nishikiori, on La Damnation de Faust, conducted by Seiji Ozawa (now musical director of Vienna State Opera).

Juri has worked with artists and industry icons such as Tata Vega, Raheem DeVaughn, Bootsy Collins, Dontae Winslow and Valerie Simpson.