After more than 15 years in the game, Tony has been cooking grooves that balance underground grit with infectious energy. Now, he launches his own imprint House Delivery – a home for friends, family, and a community of like-minded artists who share his love for House, Tech House, and a healthy dose of groove.
The label kicks off with a spicy debut in Como Se Llama, a track that channels Tony’s underground edge while staying true to his trademark bounce. In recent years, Tony has carved a solid reputation across the global scene, with standout releases on Solid Grooves Raw, COCO, Issues, Edible, Toolroom, and Black Book. His collaboration with HUGEL further proved his versatility, delivering records that connect just as powerfully in sweaty after-hours rooms as they do on peak-time festival stages.
This debut is more than just a launch – it’s a statement of intent. Romera and House Delivery are setting the tone for a fresh chapter, and the kitchen’s only just heating up. Compliments to the chef.
Launching a label is often as much about identity as it is about music. What part of yourself are you putting into House Delivery that people maybe haven’t seen in your releases before?
With House Delivery, I’m putting more of my personal side into it, the friendships, the community, and the idea of building something together. My releases usually show my sound, but with the label I can also highlight the artists I believe in and the values behind the music. It’s not only about me anymore, it’s about creating a family vibe and sharing a journey with others. The visual identity is also really important for me. I want the graphics to reflect the same energy and story as the music, so the whole project feels complete.
Community seems central to the label’s ethos. How do you see House Delivery functioning as more than just a release platform, almost like a meeting point?
Community has always been central to what we do. Like with my previous label, SANS MERCI, we plan to organize lots of label parties and different ways to connect with our fans. All the artists were really close to the fans, sometimes became friends, and that’s something we want to keep alive with House Delivery. For us, the label isn’t just about releasing music, it’s about creating a space where people can meet, share experiences, and feel part of a family.
You’ve spoken about House Delivery as “family.” What does that word mean to you in the context of club culture?
For me, ‘family’ in the context of club culture means trust, support, and connection. It’s about creating a space where everyone feels welcome: artists, fans, and friends alike. It’s sharing the energy of the music together, looking out for each other, and building something bigger than just a night or a set. House Delivery is about keeping that feeling alive, making the label a home for the people and music I care about.
After years of working with established imprints, what did you learn – good and bad – that you want to carry over or avoid with your own label?
In more than 15 years, I’ve seen a bit of everything, labels that don’t really push their releases, that don’t care about the music and are just in it for the money, like a big ‘music factory’. But I’ve also seen a lot of super passionate people who care about absolutely everything, for whom every detail of a release matters. That’s definitely how I want artists to describe our label in the future.
The name “House Delivery” has a lighthearted, everyday quality. How important is humor and accessibility in how you present yourself and your music?
I’ve always been a bit silly and not too serious (in a good way, I hope… haha), so it felt natural to have something we could joke about and build marketing around that matches my identity, how I am in everyday life, without playing a character. (+ I’m a big fan of food, as my big belly can attest, so it had to be about food… haha)
House music has always thrived on cycles of underground and mainstream. Where do you see House Delivery positioning itself in that spectrum?
We’re definitely more on the underground side. Our focus is on staying true to ourselves and the music we love. If it reaches a wider audience, that’s a bonus, but the priority is always keeping the label authentic and connected to its roots.
A debut track like Como Se Llama could be seen as a kind of manifesto when launching a label. What values or ideas did you want that first release to signal to listeners and other artists?
I’ve been playing this track for a long time, and it always hits well with the crowd. It has what I like to call a ‘tunnel’ vibe, something hypnotic that takes you on a journey and lifts the energy of the crowd to another level. That’s exactly the kind of sound I want for the label. I also love the ghetto vibe in the drums, something housy and minimal, but with a bit of breakbeat at the same time. That’s the color of House Delivery. And the next releases are going to be super powerful. I’m really excited for them!
You’ve been part of the scene for 15 years. Do you see House Delivery as a way of giving back to the culture that shaped you?
Absolutely. House Delivery is definitely my way of giving back to the culture that shaped me. I want to support artists I believe in, share music that inspires me, and create a space where fans and musicians can connect. It’s about passing on the energy, the passion, and the sense of community that I’ve been lucky to experience over the years.
If we imagine the label five years from now, what kind of community, catalogue, or legacy would make you feel it had been worth building?
In five years, I want House Delivery to be recognized for the quality and personality of its music, underground, hypnotic, and full of energy, with each release carefully cooked and served. I also want the visual identity to be strong, carrying the same vibe and story as the sound. And of course, if along the way we’ve built a close community of artists and fans who feel part of this journey, then it will truly have been worth building.
Thank you so much for the great questions!