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GRiZ Enters the Weed Game With Launch of Two Cannabis Lines

Electro-funk star, multi-instrumentalist, producer and life-long stoner GRiZ, today announced the launch of two premium cannabis lines – the THC focused, Astro Hippie, debuting in Michigan, and the nationally available, CBD brand, Telescope.

Astro Hippie, is a window into the stoner culture of yesteryear, a top-shelf, tantalizingly potent series of flower strains geared towards experimenters and tokers who want to explore life in maximum color; who want to listen to music that tickles their ears and blows their minds; who want to road trip in a beat up van and crank mixtapes. It’s a love letter to the weed culture GRiZ grew up in, and a deliberate rebuttal to the pristine, faceless, private equity brands that are sprouting up post-legalization.

Growing up in Southfield, Michigan, Grant Kwiecinski aka GRiZ, has been getting blazed long before his music career took off, and he remains an outspoken advocate for cannabis, even as he’s risen from playing small clubs to selling out amphitheaters. Growing up selling pot while waiting tables, he’s known the cannabis industry for decades, and previously dropped a bud collab, GRiZ Kush, back in 2017. That experience taught him a lot, and since then he’s been working to create his own lines that pair his values with exceptional products and an embrace of the DIY stoner culture he has been immersed in for years.

Stalking growers, cultivators and fellow lifers, GRiZ developed Astro Hippie with Pure Options, a long-time cultivator in Michigan. With funky out of this world flavor profiles in mind, Astro-Hippie will be available in three different strains G Funk, Mr. B OG, and Tie Dye Medusa, all tested to guarantee maximum THC levels for lift-off. Inclusivity and energy are key to GRiZ’s mission, and he focused on solely working with partners who have decades’ long roots in cannabis culture like himself.

Astro Hippie will debut in Michigan, where it all started for GRiZ, an homage to his home state, where every year he produces the annual 12 Days of GRiZMAS series, which has raised over $200k for charity in the last two years alone.

As his knowledge of the marijuana plant has grown, so has GRiZ’s understanding and appreciation of its medicinal benefits, which led to the CBD line, Telescope, a range of products which aims to bring wellness into focus. GRiZ is a huge proponent of using cannabis for pain relief, and with Telescope he’s created an exceptionally high quality CBD range that allows users of all types to smoke and benefit from the plant without having to blast off.

Telescope’s CBD hemp flower is offered in three delectable flavors, the sativa dominant hybrid Astronaut Ice Cream, that features complex sweet cherries notes with a strong essence of lime and skunky pine; and the indica dominant hybrid Milky Way, a potent mixture of lavender, cinnamon and orange. Cosmic Candy, the pre-rolled pack offerings, blends flavorsome notes of black pepper and perfectly ripened fruits.

The gourmet gummies are offered in a 10:1 CBD:THC recipe with hemp-derived Delta 9 THC, giving users a euphoric experience delivered with precision. The gummies will initially launch in two bright flavors of Pineapple Upside Down Cake and Sunset Sorbet, with additional flavors added seasonally.

The 1000mg Vibe Check tincture is on the leading edge of CBD tinctures in the marketplace in that it features cannabis derived terpenes. These terpenes not only give it a unique and incredible flavor profile but also help bring out the positive effects of the cannabinoids in a process known as the entourage effect. It is a defined spectrum tincture that includes CBD, CBG, CBC, and THC.