ID&T Group increases foothold in the urban industry
ID&T Group, the world’s leading electronic music experience company, has teamed up with urban booking agency Missin’Link. After acquiring a majority interest in VD Events, a Dutch event organisation specialised in urban festival and events last year, the partnership with Missin’Link marks ID&T’s next step within the urban scene.
Rosanne Janmaat, CBDO of the ID&T Group: “In the last twenty years, Missin’Link has become one of the most respected names within the urban music industry. We are happy that Missin’Link is now part of our group and we are looking forward to expanding the company with our events and in house expertise.”
By joining forces, both parties are convinced to form a solid front in a fast-growing market in The Netherlands.
About ID&T:
ID&T was established in 1992 and organises around 80 events a year. Part of the ID&T group are companies as b2s, ID&T Events, Q-dance, Monumental (Awakenings), Air Events, Art of Dance and VD Events and events as Mysteryland, Amsterdam Open Air, Milkshake, Vunzige Deuntjes, Thunderdome, Defqon.1 Weekend Festival, Awakenings, Decibel Outdoor and Masters of Hardcore. ID&T reaches roughly 1 million visitors a year with her events. Part of the ID&T group are also Platinum Agency and Most Wanted DJ-Agency, the two biggest hard dance agencies in the world, and management agency Headliner Entertainment.