Image: Bethany Shrock
“Bubbling, intimate, and sincere, Bora York’s album ‘Emotion Vertigo’ is a passionate pop affair ripe with love and heartbreak.”
“…the upbeat tempos and thoughtful lyrics that weave in and out of the record are a testament to the environment it was created in.”
“New single ‘Colorado’ finds the pair looking backwards to go forwards, a sublime piece of indie-pop overlaid with billowing electronics.”
“Bora York bridges the more pop-centric side of late ’80s dream-pop with mid-‘80s synth-pop with heavy emphasis on the joyous side of R&B from that era.”
“Quickly escalating into a full-on good time, The Way You Groove is a breakout party for Bora York.”
American indie-pop duo Bora York released their new album Emotion Vertigo on 8 November via Anthem Falls Music. Mastered by Darren Vermaas (The National, Mumford and Sons, Vampire Weekend), it features bassist Ian Allison (touring bassist for Eric Hutchinson, Jeremy Messersmith). The album’s first single ‘Colorado’ was well received, and after premiering on CLASH Magazine, reached #1 on Soundcloud’s New & Hot: Indie playlist. The husband and wife duo have garnered previous attention of the likes of Interview Magazine, Earmilk, PopMatters, Atwood Magazine, Indie Shuffle, and All Things Go Music, and have racked up over 2.4 million streams between Youtube and Spotify. Bora York have played alongside Dublin’s Kodaline, The Dig, Mates of State, Hippo Campus. Their music has also been featured on ABC, USA Network, MTV, NBC, CBS, and Fox, on popular television shows such as Mr. Robot, The Middle, and Criminal Minds, as well as advertising campaigns for multinational companies Target, Subaru, KIA, Buick, Facebook and SiriusXM.
ALBUM RELEASE DATE: 8th November
LABEL: Anthem Falls Music
LISTEN: Bora York – Emotion Vertigo
Emotion Vertigo Tracklist
2. Something Fine
5. I Finally Let My Heart Grow Again
6. Too Soon, Too Cold
8. The Script
9. Diamond in the Dust
10. Emotion Vertigo
11. Dry Land
Based in Minneapolis, Minnesota, Bora York is the collaborative enterprise of husband/wife duo Chris and Rebekah Bartels. The project originally had its inception as a music school senior project for Chris. Hundreds of demos and three albums later, Bora York is a fully-fledged synth-pop act with a string of successful releases in their wake. The new album has been four and a half years in the making and is a collection of songs spanning an entire spectrum of emotion, thus giving the album title Emotion Vertigo, its place. For a while, Chris wondered if Bora York had run its course – if it was time to move on. He was a mess. But he stuck with it anyway. Pushing through, and reorganizing their priorities and reasons for creating, Chris and Rebekah found a new and exciting creative season, leading to the eventual finish of the album. “This new album is very much a reflection of writing what felt right, and what felt personal in this season of life – it wasn’t about writing something that Bora York ‘should’ or ‘shouldn’t’ write” comments Chris.
Citing inspiration from bands such as Toro y Moi, J. Views, Tame Impala, Night Moves, Bon Iver, Novo Amor, Tourist, Bora York’s sound is as vast as their influences with parallels to the passionate vocal structures of Chelsea Cutler, blended with the pop sensibilities of Kygo.
Emotion Vertigo showcases Bora York’s aptitude for experimentation, with layers of synths sent through tape or effects pedals to create and capture unconventional sounds. Chopping and warping vocal samples and found-sounds, Chris and Rebakah’s inventiveness and creativity has given life and depth to the album. Emotion Vertigo is laced with candour, hopefulness and positivity, all neatly bound in a punchy-pop package.
Chris and Rebekah give some insight into the album: “The phrase “emotion vertigo” perfectly captures the essence of this entire album – not just mood swings from one song to the next, but just a complete exposing of a full emotion spectrum – there are full-on love songs, and for the first time with Bora York, we make these obvious love songs. No beating around the bush. There are also complete heartbreak songs. And again, obvious heartbreak.”
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