LA-based producer informal. reconnects with UK’s award-winning musician Alex Bone for their new single on Insomniac’s Gotta Move label, a beaming ray of house music sunshine.
LA-based producer informal. returns to Insomniac’s GOTTA MOVE with “timeslikethis,” a radiant house track crafted alongside UK multi-instrumentalist and producer, Alex Bone. Arriving February 27th, the single reunites the pairing following the breakout response to their previous collaboration, “Self Esteem.”
Listen here : https://gottamove.ffm.to/timeslikethis
After writing their first single in a matter of minutes, informal. and Alex Bone are expanding the partnership with their follow-up offering, “timeslikethis.” There’s a sun-lit luminescence beaming from the euphoric house track. Plush guitar strums blend with bitcrushed synths, as the granulated tone shifts from dreamlike electronica to bursts of hazy, high-spirited house music. It’s a forward-thinking, feel-good single recommended for a happy heart.
Reflecting on what gives the single its unique glow, informal. shares” “Still can’t believe how joyful and positive this song came out. Something about the way those main chords slowly fade in after the initial synth chop—that huge, somehow nostalgic feeling of those indie-dance style chords on the drop; the artificial sampled-sounding vocal hook; the strummed acoustic in the second verse. It all just adds up to this energy-packed, uplifting dance anthem that really reminds me of the early EDM songs and artists that got me into dance music in the first place.”
Echoing his excitement, Alex Bone adds, “Working with informal. and being around his boundless energy is simultaneously a total blast and incredibly inspiring. Making this song was a huge joy!”
Based in LA, informal. has developed a reputation for lighting up dancefloors with his fun-comes-first philosophy. It’s a mindset he brings everywhere—both into the studio and behind the decks. In November, he enjoyed his Gotta Move label debut with “nohardfeelings,” introducing his brand of “delusional optimism” to Insomniac’s ecosystem. The deceptively upbeat breakup track garnered media attention from Music You Wanna Listen To, Purple Melon, Fresh Music Freaks, Modern Neon, and more. Beyond the studio, his infectious enthusiasm has become a real treat on the road, providing live support for Audien, Two Friends, and Phantoms, as well as hosting performances at renowned venues like Elsewhere Brooklyn, Academy Hollywood, The Colonial Theatre, Showcation Festival, and Bounce SF at Bergerac.
UK-born, LA-based Alex Bone is a critically acclaimed artist. At 17, he won the ‘BBC Musician Jazz Award’ as a saxophonist. The virtuoso simultaneously started to make waves in dance music, working on high-profile projects for Nile Rodgers, Tom Misch, and Cory Wong. He has also drawn support from Disclosure, a clear indication he’s capable of crossing over from jazz whizkid to global dance sensation.
With “timeslikethis,” informal. and Alex Bone lean harder into their shared chemistry, resulting in a nostalgic and forward-facing house single slated to share the warmth of LA’s sunshine around the world. informal.’s new single “timeslikethis” ft. Alex Bone is available on all platforms via GOTTA MOVE.
About informal.
You know you’re in for a good time with LA-based producer/dj informal., known to friends as Sam Richie. Both in life and in his music, informal. brings a wildly unpredictable, exuberant energy that is deeply and immediately infectious. His live shows are no exception, with informal. offering a variety of upbeat mixed-genre heat while making fans laugh with his emphatic dance moves, and most often doing so barefoot behind the decks. His own music catalog keeps the theme; most tracks defy usual genre categories, but all carry his signature bouncy, creative melodies and production. For informal., fun is always the priority.
As far as informal.’s career trajectory is concerned, it’s pretty much your last chance to become a fan “before he was cool.” informal.’s “delusional optimism” has taken him to headline shows at Elsewhere in Brooklyn and smash-hit LA party series Tell Somebody, lineup slots at Worlds Away, Wonderfront, and Showcation festivals, and support plays for headliners including Audien, Two Friends, and Phantoms. His music has racked up 12M+ plays across platforms, and his online community is growing by the day.
informal.’s message to fans is the power of positivity, enjoying life to the fullest, and unbridled self-expression. In embracing this message himself, he’s created a world where good times reign supreme, and he’d love to invite you in.
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About GOTTA MOVE
GOTTA MOVE is a record label set in motion by Insomniac Music Group in 2025, founded upon the core belief that movement is the only way forward. It’s a pulse-check of electronic music. Designed to speak the universal language of dance fluently, the imprint strives to be a conduit for cutting-edge producers and cultural phenomena that cannot be contained. Rhythm, groove, and virality are the kinetic forces that keep its catalog perpetually ahead of the curve. Every artist is in lockstep with innovation. Every genre thrives beyond trends. Every release is an invitation to create a deeper connection with the dancefloor. Committed to always keeping the electronic music community on its toes, this is GOTTA MOVE. Try to keep up.
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