LA-Based Producer & DJ informal. Drops Electro-Summer Debut EP ‘informal. beach club’ 

 Credit: Ronnie Loyd

Combining an array of genres that form one holistic electro-summer sound, up-and-coming DJ and Producer informal. (Sam Richie) releases his debut EP informal. beach club today, July 29. With over 2 million streams globally and 45,000 monthly listeners, the rising star cements his presence in the dance music community with this latest offering. 

Listen to  informal. beach club here.

Showcasing his diverse talent as a producer, informal. effortlessly blends between genres in his debut EP. With a touch of electro-house, pop, and nu-disco, fused with melodic hooks and driving electronic synths, informal. beach club satisfies every craving on the dance music spectrum. 
informal.’s debut EP takes listeners on a mental vacation, cruising up the Pacific Coast Highway heading straight to the beach. The collection serves as an escape; guaranteed to ease your mind with mood-uplifting sounds.
informal. beach club gives the world its first full-length taste of the multifaceted talent informal. holds. When asked about his inspiration, he shares, “All of my songs have an upbeat summery consistency to them, and the informal. project has always been inspired by carefree-happy memories at the beach. So when it came time to do a larger project, I knew I wanted to take those feelings and expand on them.” He adds, “For as long as I can remember people have always told me ‘your music is perfect for the beach,’ and I think I’ve fully embraced that in the past year.”

The sounds of informal. beach club mesh harmoniously with the visual ensemble of the informal. brand. He shares, “the overall aesthetic of the project was inspired by a vintage ‘beach club’ t-shirt my Grandma gifted me. You know, the type you would see for sale in a Hawaiian gift shop in the ‘80s? So I wanted to take that aesthetic and translate it into my work.” 

informal. beach club EP features a brand new track “breathe (casual radio),” the latest single “gone girl” with vocalist James Kaye (French Montana), as well as previously released tracks “your life,” “favorite places,” “& i’ll play it,” and “stay with me.” The EP artwork was shot by Ronnie Loyd (Madeon, Ookay, Jai Wolf).

informal. has conceived an authentically raw and relatable sound infusing inspiration from Southern California culture, electronic music, and cheerful, summertime beats. His breakout organic hit “Close” has surpassed one million streams, and his music is creating quite a buzz in the dance music community with many fans eager to see his bright future unfold. informal. beach club only adds to this rising momentum.

The full tracking listing for informal.’s informal. beach club:

  1. breathe (casual radio) out July 29th
  2. gone girl
  3. stay with me
  4. favorite places
  5. your life
  6. & i’ll play it

About informal.

With his “don’t take yourself too seriously” attitude, Los Angeles-based producer & DJ informal. (Sam Richie) is one of the most laid-back guys in the business. While relatively fresh to the scene, within the last four years informal. has garnered attention as a rising star in the dance music community, creating a versatile yet signature sound that bridges gaps across genres. His breakout organic hit “Close” is nearing one and half million streams on Spotify.
With official remixes for Charlotte Lawrence’s “Talk you Down” on Atlantic Records, CHIMES’ “Find Suki” on Emprise Records, Covex’s “To Be Alone” on Moving Castle, and Aosmos and Akins’ “On My Mind” on BonFire Records, informal. boasts twenty singles under his belt. His debut EP informal. beach club adds to his rising momentum. Look for more exciting things to come from informal. this year.

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