Hot off the back of the success of her Scottish-artist-focused Brand New Records imprint, La La will launch Sound As Records, a new sister label intended to release music from producers hailing outside of her home country. Brand new is a Glaswegian term of endearment, meaning someone is ‘sound as fuck’, and Sound As Records seeks to extend that endearment to the wider community. The label will launch on September 2nd with a brand new single from Spencer Parker.
‘Brand New Records was launched as a way to champion the unheard of and upcoming producers of Scotland, and I think we’ve achieved so much already with this platform, but I’m constantly getting sent new music from amazing artists from around the world. Spencer sent me Power 99 and I instantly knew I had to release this track, and so organically the idea for Sound As was born. Having an outlet to work with artists and producers who I respect and who inspire me gives me an incredible feeling and I’m very excited to have a chance to work with Spencer on our first release’. – La La
Spencer Parker ‘Power 99’ drops via Sound As Records on 2nd September 2022.