Prolific producer nohidea returns after a two year hiatus with sweetdreams, a 24 minute album composition and visual accompaniment, that exists in the woozy state between waking and sleep.
Buy/Stream sweetdreams : https://ffm.to/nohideasweetdreams
sweetdreams is accompanied by visuals from SUS BOY (known for his work with Skrillex, Lil Peep, Boyz Noize, 21 Savage), nohidea’s creative director, who has created brilliant and mesmerizing visuals for each track on the album, taking listeners on both an audio and opticl journey.
One of the earliest Lo-fi progenitors, the Los Angeles based faceless artist has a deep history rooted in the lo-fi hip hop / electronic world. nohidea has remained anonymous throughout his career but even after remaining silent since his last release ‘Lost/Found’ in early 2020, he draws in over a million monthly listeners on Spotify alone.
His prolific output, releasing over 9 albums in one year alone, as well as his involvement in the original lofi.hiphop forum and subsequent reddits and internet communities, have made him one of the most influential artists in this space, and his track ‘falling down’ was the inspiration for ‘Carry On’ by the late XXXTENTACTION. Today some of the early lo-fi producers like Teebs, Ta-Ku and Knxwledge are shaping the current records of major artists like Kendrick Lamar, and influencing the likes of Flying Lotus, Bonobo, Joji, 88Rising and Dominic Fike, among others.
sweetdreams is far more than a lo-fi throwback though, and shows nohidea attempting to strike a new path for the genre, and electronic music as a whole; while not quite pop, or bedroom pop, it’s not dance music either, but something else entirely, existing in the blurred lines between those major styles – marrying elements of contemporary Rap, Drum n Bass, UK Garage, and old school hip-hop, to make something entirely of the moment, and deeply rooted in Internet subculture.
2022 sees the maturation of nohidea with more on the way. Stay tuned.
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