Music

Luude Releases Magnetic Official Music Video For ‘Big City Life’

Luude’s liberating ‘Big City Life’ with Mattafix is further brought to life today with the release of the official music video directed by Three Shades Creative. Breaking out with the global success of hit record ‘Down Under feat. Colin Hay’, Luude continues to make waves with ‘Big City Life’ now climbing the charts worldwide. The video follows three interwoven stories, all portraying the many colourful characters that make up the metropolis in view. Images of youthful naivety are juxtaposed against those of endless and binding familial connection, capturing the very essence of a constantly buzzing city and melting pot of culture. In muted hues reminiscent of the original Mattafix cut, expertly crafted clips and freezes keep pace with the rousing nature of Luude’s precision percussion, all the while maintaining the intimacy and rawness found beneath the veil of the cityscape. Three Shades Creative bring a wealth of experience to the fore, having fashioned unique and inspired visuals for the likes of Yussef Dayes, Josh Barry and Bastille, as well as branded content for companies such as Levis and YouTube Music.

WATCH THE VIDEO HERE

Luude shares that he is “so happy with how this video turned out, it perfectly captures lots of different sides of what living in a big city can be like and that’s what I’ve always thought of with this record.”

Three Shades Creative comment on the inspiration behind the video, “As well as being born and bred Londoners and self confessed city kids we also pulled on our own experiences living abroad together in different cities. Diversity and culture has been an integral part of our lives growing up and the grit of city living has definitely become an influential part of our creative outlook. We loved the track and felt an instant connection with its energy and tried to match that in the video; the inner city’s hustle and bustle, the constantly changing dynamic between friends and families, as well as the many different characters within the melting pot of a modern city.”

Luude aka Chrisitan Benson, is no stranger to success as he has risen through the ranks of electronic music with dynamic releases and raucous sets that have garnered the support of both fans and the industry alike. ‘Big City Life’ has seen Luude continue on his trajectory of global domination as he has garnered immense support across the industry and around the globe. Opening to a huge reception as BBC Radio 1’s Hottest Record, he has rapidly reaffirmed his position at the forefront of electronic music. Pulling in a mammoth amount of radio support in Australia, New Zealand and beyond in just a few weeks since release, the track has skyrocketed up the Shazam charts to #1 in New Zealand, #7 Australia, #12 Belgium and #15 United Kingdom.

Luude broke out to critical acclaim over the last 12 months with the success of his drum n bass rework of the quintessential 80s anthem, ‘Down Under feat. Colin Hay’. With now over 150 million streams across platforms, multiple playlist covers, Gold certification in the UK, Platinum certification in Australia and New Zealand, and top-five placement in Shazam charts in New Zealand (#1), Germany (#1), United Kingdom (#4), and Australia (#4), it’s safe to say that Luude had a phenomenon on his hands. The track quickly rose to the top 5 in the UK Singles charts, was made BBC Radio 1’s Scott Mills’ Track of the Week and Dance Anthem’s Hottest Record before being playlisted by the station among many others.

Prior to ‘Down Under’, Luude had already carved out an impressive career to date, establishing himself as a name capable of providing the dancefloor heat and garnering over 30 million streams across tracks such as ‘Right Now’, ‘Sink or Swim’, and ‘Paradise’. Upon signing to Sweat It Out, Luude delved extensively into the world of drum & bass which led to the release of his ‘6AM’ EP. Proving his versatility Luude also makes up one half of respected electronic duo Choomba, who have been endorsed by tastemakers such as The Magician, Claude Von Stroke, Richie Hawtin, Claptone, and Riva Starr. Off the back of his recent global success, Luude is currently on a massive tour of Europe and the UK with performances at Electric Love, Tomorrowland, Parookaville, Creamfields, Leeds Festival, Reading Festival, & Bass Paradise, just to name a few.

EU Tour Dates: 

23rd July – Tomorrowland 2022 – Boom, Belgium

24th July – Parookaville 2022 – Weeze, Germany

31st July – Loosefest – Newcastle Upon Tyne, UK

1st August – Louder x Sleepless – Ibiza, Spain

5th August – Let It Roll Festival – Milovice, Czech Republic

6th August – Southern Sunset Festival – Hastings, UK

6th August – Nature One – Kastellaun, Germany

11th August – Ibiza Rocks – Ibiza, Spain

13th August – Forgotten Forest – Jersey, UK

19th August – Let It Roll Presents Renegade Festival – Neratovice, Czech Republic

20th August – Pulsation – Bratislava, Slovakia

27th August – Creamfields North – Sub Aural – Daresbury, Cheshire, UK

27th August – Reading Festival – Reading, UK

28th August – Leeds Festival – Wetherby, UK

2nd September – Kellerbar – Austria

3rd September – Godiva Festival – Coventry, UK

4th September – Tranzmission – London, UK

9th September – Grind Presents: Luude – Tallinn, Estonia

16th September – Mega Global – Uxbridge, Middlesex, UK

17th September – Tokyo World – Bristol, UK

23rd September – Warehouse Project – Manchester, UK

24th September – Boundary Festival – Brighton, UK 

24th September – Tales In The Park – Norwich, UK

7th October – After Dark – London, UK

For more info on LUUDE, visit:

FACEBOOK | INSTAGRAM | SOUNDCLOUD | YOUTUBE | TIKTOK

For more info on Mattafix, visit:

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