Music

Mathame Release New Single ‘So What’ Alongside Official AI Created Music Video

Today Italian-brother duo Mathame have released their latest single ‘So What’ via Astralwerks. The single serves as an exemplar of the dark and voluminous signature sound found at the roots of Mathame’s sonic core.  

LISTEN TO ‘SO WHAT’ HERE 

WATCH OFFICIAL MUSIC VIDEO HERE 

Placing eerily distorted vocals over winding synths, ‘So What’ crescendos into a volume intensity that took months of technical precision to achieve in collaboration with Mathame’s sound engineer Luca Pretolesi from Studio DMI. This type of loudness can rarely be achieved while retaining the crispness and lack of distortion that makes the group’s productions a favorite amongst DJs on the global club circuit. 

‘So What’ is a stark contrast to their mystically intimate and romantic recent release, ‘Come For You.’ The juxtaposition of the two tracks demonstrates not only the dark and light dichotomy of their sound, but also the brother’s dynamic, with Amedeo being the reserved and brooding yin to Matteo’s hopeful yang. Skillfully interconnecting their differences, Mathame’s work also draws influence from different backgrounds, all connected : as classical performers, as electronic musicians and as heavily-touring DJs.

Speaking on ‘So What,’ Mathame said:

“With So What we wanted to achieve the maximum sound pressure and sound stress on every elements of the composition , and maintain an impactful emotion , developing our dynamic tempo expressive signature sound in unknow territories.”

Drawing influence from their lifelong passion for science fiction and anime, Mathame collaborated with Japanese A.I art collective Hokuto Atarashi to create the official music video for ‘So What.’ Echoing his background as an award-winning film director, Matteo co-directed the visually captivating apocalyptic reality utilizing another of his passions, artificial intelligence. Depicting anime-inspired characters that evolve into a riot as they dance through the streets , the video conveys dystopian themes that the duo are known to explore in their work.

Speaking on the ‘So What’ music video, the director team said:

“This Music Video was made by the unknown A.I art school collective Hokuto Atarashi: “After listening to the record, it was clear the dark and dystopic feeling was at the epicenter of the scene here. We wanted to achieve a high level of dystopian visual street stress. The video tells a story about a riot, an internal revolution between artificial intelligences, the one who wants surveillance, and the one who leads us to creative freedom. The story evolves from dance to fight in a non conventional timeline. The technique we used turned real footage into dystopian landscape, mechanical android and movie animation characters by models of artificial intelligence animators : this is just the beginning of a real revolution in the arts, just upon us. Soon or later we should speak about Cosmotechnics, or simplifying “how to live in a sustainable ecosystem with those techno-intelligences’”

Mathame’s musical prowess channels the beautifully desolate atmosphere of Sicily’s Mt. Etna volcano, where the brothers’ joint project first formed. Gaining massive global recognition with debut EP releases on Afterlife records, including ‘Nothing Around Us,’ followed by ‘Skywalking’ and ‘For Every Forever,’ Mathame began playing nearly 150 shows a year and remixing tracks for artists such as Zhu and Moby. After creating a mix series utilizing artificial intelligence in 2021, Mathame continued to explore their love for technology by training and programming a customized AI machine which creates their signature “hyper-expressionism” imagery, including their cover art  and the music video for ‘So What.’ The music video also draws inspiration from Expressionist painters, 3D cinematic visuals, Japanese anime and NFT landscapes. 

Mathame have unleashed these tracks on some of the electronic music world’s most coveted stages  from Tomorrowland, Miami’s Club Space, Amsterdam’s ADE, EDC Las Vegas, to London’s Fabric.  

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