Los Angeles, CA (August 28, 2019) – Southern California duo NEFFEX have unveiled the official music video for their song “Sunday” today. Inspired by the “Champagne Sundays” that the duo hosted at their Hollywood Hills house, the piece features the group’s own Bryce Savage (vocals) and Cameron Wales (guitar, decks) as they throw an unforgettable party with friends and endless bottles of champagne. Earlier today, Billboard exclusively premiered the video HERE and praised the song’s “vivid hook led by glassy synths”. Watch the video now HERE.
“Sunday” was officially released last Friday, August 23rd via 12Tone Music Group and was written, produced and mixed by the duo themselves. The track was preceded by NEFFEX’s pop anthem “It’s My Life”, which debuted earlier this month.
“Working on Sunday was a blast,” said NEFFEX. “We wrote it based around the vibe of these Champagne Sunday events we used to throw at our place where we’d buy a ton of champagne and alcohol and invite all of our friends around LA to come over and just enjoy themselves. The music video captures the fun we had throwing those, and the different ways our friends all got to meet, interact with one another and party with us.”
The group will take their genre-defying music to the stage this fall, beginning with a headlining date at The Troubadour in Los Angeles, CA on Thursday, September 12th. Afterward, NEFFEX is set to kick off their highly anticipated fall European tour on Tuesday, October 15th, at Mascotte in Zurich, Switzerland.
ABOUT NEFFEX
The NEFFEX story might be the only thing more unique than the Southern California duo’s genre-shattering music. In 2017, the pair of lifelong friends—Bryce Savage [vocals] and Cameron Wales [guitar, DJ]—decided to release an original song every Wednesday at 9am for 100 weeks. They were inspired by their love for creating music and admiration for the work produced by artists like Lil Wayne and Russ. Using their own innovative twists and D.I.Y. spirit, they went even further and shared their music, royalty-free, with hundreds of YouTube channels, influencers, and blogs. Their songs exploded in popularity and, by the end of 2018, they had unleashed over 110 originals, plus remixes, that blended the sonic worlds of guitar- driven pop, alternative, electronic and hip-hop. These self-produced, self-mixed/mastered and self-written tracks have amounted to a billion streams to-date and are still growing by 60+ million monthly. NEFFEX is now igniting its next chapter with their new singles “It’s My Life” and “Sunday” as they prepare their highly anticipated debut EP and European Tour this fall.
Advertising
