R&B/jazz vocalist Niia shares video for ‘If I Cared’. The video follows what seems to be a traditional wedding, though something seems off from the start. The single was the second from Niia this year following her critically acclaimed 2017 debut, I. This new chapter of music solidifies Niia’s entrancing lush, bassy sound, revealing smooth, fully realized songwriting and timeless aesthetic – Morricone hood meets future jazz and a nod to her Italian heritage. More from her coming soon.
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A prodigious musician with an Italian and jazz vocalist background, Niia has spent over 10 years charting the path towards contemporary urban elegance mixed with future jazz. After years of establishing herself amongst the NYC underground scene, she released Generation Blue in 2014 — a slinky, full-bodied collection of smooth pop — followed by her 2017 debut album I which was critically acclaimed by The New York Times, Los Angeles Times, Pitchfork, etc.
This upcoming project solidifies Niia’s entrancing lush, bassy sound, revealing smooth, fully realized songwriting and timeless aesthetic – Morricone hood meets future jazz and a nod to her Italian heritage. Often described as the chic outsider, she’s worked with La Mer, Calvin Klein, Cole Haan, collaborated with Jazmine Sullivan, Gallant, Boogie, and shared stages with the XX, Jorja Smith, and Charlotte Cardin.
“A singer who manages to call attention to herself while thriving in the shadows…trip-hop that strips away the pomp, leaving only the ooze” – THE NEW YORK TIMES
“there’s a rich subtlety to Niia’s inflection that fits well with Hannibal’s nuanced soundscapes, no matter what mood they emit” – PITCHFORK
“Spacious and immaculately constructed” – THE GUARDIAN
“With its relaxed but purposeful grooves and its sumptuous instrumental textures, the music echoes stuff by earlier slow-jam specialists such as Sade” – THE LOS ANGELES TIMES
“There’s a ton of artists right now making some great R&B. No disrespect to any of them, but for my money, nobody’s doing it quite on the same level as Niia. Elegant and alluring yet dark, Niia’s style has more “bite” and edge than a lot of the R&B making waves.” – LYRICAL LEMONADE
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