Surrounded by blues, reds, and yellows in the new music video,FRANCHiSE introduces even more emotion into his updated, soul-infused version of the JT classic, “Rock Your Body”.
Watch/Stream “Rock Your Body”:
YouTube | Soundcloud | Spotify
FRANCHiSE’s signature vocals and production skills are now accompanied by one of a kind visual layer; and there’s no doubt that this personally-driven production is also one that can help listeners get to know his charismatic stage persona.
On top of that, the new video is literally ready to watch wherever you are – shot in
vertical, it’s optimized for mobile viewing, which is a bold move putting
FRANCHiSE alongside artists like Nicki Minaj, Taylor Swift or Travis Scott, all of
which have followed the trend of releasing futuristic, audience-oriented vertical videos.
FRANCHiSE is a singer/songwriter, electronic music producer, and DJ. Like every
transcendental artist, he is the manifestation of a blended sound – pulling
inspiration from electronic, hip hop, R&B/soul, and pop music and transforming it
into futuristic yet familiar vibes.
With his ability to write, create catchy melodies, and self-produce the perfect beat,
FRANCHiSE is bound to impress even the most discerning of tastemakers. His
first release of 2019, a cover of Alessia Cara’s “Here” was released on January
15th, followed by the sophomore original single “Diesel Lullaby”, which tells the
story of his first love, and then a critically acclaimed tech house banger “The
Illest”.
Released on July 15th was his latest single, a cover of Timberlake’s “Rock Your
Body”, which is a coherently layered, upbeat and funky production that allowed
FRANCHiSE to explore his ability to reinvent sound and add new life to the JT classic by recutting the vocals with his own rendition and then laying it over a funk-driven bassline and modern beat.
“We were immediately convinced by ‘The Illest’. It’s a very good, high quality tech house production; if you are looking for a cool genre representative, you will find it here” — Dance Charts
“FRANCHiSE has a way of making a song something new and unique while still celebrating the original. This is what we’ll be listening to all summer long” — Nashville Noise
“Weaving in more sound effects and including more notes boasting staccato, FRANCHiSE has found a sound that sets him apart. With a jazzy, Justin Timberlake-leaning vibe, we’re super into this work” — Imperfect Fifth
“Miami electronica producer FRANCHiSE employs twinkling production (…) His sophomore single chronicles tremendous promise, both in evocative delivery and magical flourishes. It’s heart-wrenching but leaves you somehow empowered” — B-Sides & Badlands
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