RCRDSHP, the digital collectibles platform dedicated to dance music, is turning virtual cards into real thrills with its Berlin Challenge, a card hunt that celebrates one of the world’s most treasured major dance music capitals. While its first phase sent collectors searching for the four digital collectibles that would combine to yield them a Berlin card, the first in a series of special edition RCRDSHP cards dedicated to the capitals of dance music, Phase II will bring two lucky (or skillful) RCRDSHP collectors to Berlin for an epic dance music experience at the HYTE New Year’s Eve party—unattainable in any other way.
“NFTs or digital collectibles alone are fun, but we wanted to expand the experience beyond completing a collection,” says Obie Fernandez, CEO & Founder of RCRDSHP. “Our vision is to bring a new level of value to digital collectibles, one that ties community enthusiasm to the cultures and its scenes, by turning cards into unique adventures tailor-made for dance music fans.”
With a hard-earned Berlin card in hand at the end of Phase I, collectors qualify for Phase II. The eventual winner ends Phase II by having generated the most RCRDSHP in-game currency by burning their collectibles. (More on the challenge and rules of the game here.)
RCRDSHP will offer the winner (plus a guest) of Phase II the once-in-a-lifetime experience of not merely attending a world-famous dance music party, or even hanging out with their favorite DJs… but to become one, if only for New Year’s Eve. The winner and their + 1 will be flown to Berlin, picked up in a limo from the airport, treated like headline artists, taken to the same hotel and then same backstage green rooms as the international superstar DJs playing HYTE that night, and generally feted like stars. The prize takes the usual “airfare and a couple event tickets” to the next level, immersing the winner into the backstage international DJ life at one of the world’s hottest trending dance parties showcasing Amelie Lens, Ann Clue, Boris Brejcha, Julien Bracht LIVE, Kobosil, Len Faki, Marie Midori, MCR-T LIVE, Moritz Hofbauer LIVE, Patrick Mason, Rampini, Sama’ Abdulhadi, Sven Väth, Thabo, and VTSS.
The prize will be awarded via a redeemable one-of-one Mythical collectible, the first of that rarity on RCRDSHP. As a collectible, it can also be traded on RCRDSHP’s secondary marketplace for a set period of time after the winner is announced. In addition, 50 runner-up players will receive low serial number rare cards for the next city in the Dance Capitals set. Cards in the Dance Capitals set will have in-real-life utility, potentially such as line-cutting, free or special drinks, VIP access, and backstage or meet-and-greet opportunities.Each limited-edition RCRDSHP collectible, built on Flow blockchain, encapsulates a unique aspect of an artist, label, or festival’s musical worlds. Packs of collectibles come in a range of sizes and rarity levels that define their price point, with many available at affordable prices accessible to an overwhelming majority of dance music fans.
“RCRDSHP is proud to pioneer not only the NFT space, but also the translation into the IRL live events space, by offering not only the standard airfare and free tickets to a party, but a full-blown ‘artist experience’ that quite literally allow the prizewinner to be swept through the trail of superstar DJs playing HYTE’s epic New Year’s party at the Funkhaus in Berlin,” relates Eric Reithler-Barros, RCRDSHP’s co-founder and CCO/CSO. “From airport pickup, artist hotel, backstage mingling, and being handled by HYTE’s production team, this experience literally replicates the thrill of performing at this world-class party. Money can’t buy this, no matter who you are, so by definition that makes the experience we’ve crafted with the HYTE team – priceless!” The platform launched in mid-August with a drop of 5555 genesis packs, made up of digital collectibles from the best in electronic and dance music. The drop sold out in a matter of hours, with a second and larger drop selling out in minutes just the following week. After its first drop, RCRDSHP opened its secondary marketplace to a global crowd of enthusiastic fans looking to complete their own collectibles sets. “We saw electronic music fans getting into NFTs, and NFT collectors discovering new music they loved,” notes Crispin Taylor, RCRDSHP Chief Of Staff.
“As a premium brand ourselves, HYTE is happy to on-ramp into the NFT world with the leader in the blockchain dance-music world on this unique project,” recounts Michael Weicker, founder of HYTE. “This first of its kind program reflects HYTE’s restlessly innovative spirit and our passion for bringing amazing and authentic experiences to life in the real world for dance music lovers”.
If for any reason the Contest is not capable of being conducted as described in these Official Rules, including because of any COVID-19-related reasons, Sponsor shall have the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest. In any such event, Sponsor reserves the right to substitute the Grand Prize or any Grand Prize components.
RCRDSHP is the first digital collectibles platform dedicated to electronic music. With investment from Dapper Labs and major NFT advocates, it aims to connect artists and fans in new, gamified ways secured by blockchain technology that benefit the people making the music happen. RCRDSHP’s music and content partners include pioneering artists and events in electronic music.
HYTE is a global event institution, highly respected in the underground electronic music world and well-known for its exceptional benchmark-setting event productions and massive line ups featuring the biggest international DJ headliners. Some of the flagship events within this are the weekly HYTE Ibiza nights at legendary club “Amnesia”, the HYTE New York outdoor festival event, HYTE Amsterdam at the unique Warehouse Elementenstraat, the massive HYTE Miami event during Miami Music Week and the fully outstanding HYTE Berlin event, of course. The free spirited and crazy ethos of the early days of house and techno music run through all HYTE events, with a community vibe at the core of the parties. Now more than ever the relationship between performer and listener is key to the mood of the event, and HYTE is an events series that allows that bond to not only exist, but thrive. And it is exactly this that has seen HYTE build a strong connection with their loyal audience, like-minded party revellers from all over the world.
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