(New York, NY – February 25, 2022) Rising star and Bay Street Records recording artist Iris Gold welcomes you back into her world of “hippie hop” as she continues her journey to collaborate with award-winning singer, songwriter, musician, producer, and Eurythmics co-founder Dave Stewart on her fourth single, “Crushed Velvet”, released today, February 25, 2022.
You can listen HERE.
WATCH VIDEO HERE
The rockin’ Prince-inspired track was produced and co-written by Stewart and recorded at Bay Street Studios in the Caribbean. Describing the single, Gold says, “The first time I saw Prince in concert he blew my mind, his husky low voice, his falsetto, his dance moves, his band and the way he made me feel… like he was talking directly to me in between songs… was out of this world. I was telling Dave about it and he said ‘let’s write a song about that experience and the way it made me feel’, I had a huge crush on Prince “crushed like velvet”.
Stewart commented about working with Iris on this new track, “Iris and I are both massive Prince Fans and when she told me about the first Prince concert she attended, I asked her everything about that experience. Then we put it into a song split into two sections: the A section like a rush of adrenaline and the B section a cool Prince groove.”
“Crushed Velvet” is the fourth single from her upcoming album, Girl Pick Up Your Drum. The track will be featured in a Sportmaster campaign in Denmark.
Iris’s first single, “Girl Pick Up Your Drum,” premiered worldwide on FLAUNT Magazine and was picked up by Earmilk, Vents Magazine, Cliché Magazine, This Song is So Sick, Find Your Sounds, and more. Subsequent single “Lover of My Own” premiered worldwide on Wonderland Magazine, was featured on Ones To Watch and picked up by Dork Magazine, The World Is Bond, Fame Magazine, Mundane Magazine, and more.
Iris was featured in VOGUE Scandinavia discussing her style and fashion while touring seventeen European countries in twenty days during her pregnancy, and landed on the cover of Gaffa Magazine Sept ’21 issue (the Scandinavian version of Rolling Stone Magazine). She also sold out the ’21 “Black Voices” tour and earned sync placement for a Vodafone commercial campaign airing on TV in Germany throughout September and October 2021.
Gold, born in London but raised in Denmark, quickly made noise in the music industry, attracting attention from stars as diverse as Miguel, Doja Cat, Taylor Swift, and Robbie Williams. Elle Magazine noted about Iris’s magical musical powers: “Iris Gold has got it all – The looks & the charm to take over the world.”
Gold’s ongoing relationship with Stewart is just another win for the talented artist, who has continually impressed the music industry with her revelatory approach to genre-blending.
Few can harness the unique vision of musical pioneers quite like the iconic Stewart, which is why Gold has jumped at the opportunity to work with him. Together, they’ll continue to develop her peerless style, tapping into her “hippie hop” vibe to further build on Gold’s one-of-a-kind sound.
A multi-faceted entertainer, Iris Gold is poised to make her mark. Capitalizing on the buzz surrounding the emerging talent, William Morris Endeavor signed Gold for worldwide representation.
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