Two of London’s hottest exports are teaming up for their debut on Insomniac’s sub-label IN / ROTATION via their new single, an upfront vocal-fueled rave anthem.
Smokey Bubblin’ B and Lu.Re are two London-based artists who have the underground scene caught in a vise-grip, as they continue to clamp down with their respective blends between house and UK garage. They are now fusing their strengths for “Want It To Be,” a euphoric and above board UKG collab set for release on December 9th via Insomniac’s offshoot imprint, IN / ROTATION.
Listen here : https://inrotation.ffm.to/wantittobe
Flipping real-life frustrations into a lesson about leveling up one’s interpersonal skills, “Want It To Be” is a vocal-laced chunk of speed garage that refuses to beat around the bush. Lu.Re’s infectious hooks resonate with transparency, with buttery refrains that make clear, forthright communication appealing to the senses. The unfiltered emotions are elevated by their shared rhythmic instincts, driving the message home with full-bodied basslines that bounce between swift modulating riffs and octave-shifting stabs.
Shedding light on the headspace that guided the songwriting process, Lu.Re shares, “It’s about wanting people to be upfront and say things straight. I wrote the vocal around the main line, ‘just tell me how you want it to be,’ when I was feeling frustrated with the industry, in some toxic situations. But it’s not a dark song; I wanted to flip it into something a bit tongue-in-cheek!”
Relaying his excitement around releasing the record, Smokey Bubblin’ B says, “So excited to finally get this one out! From our initial studio session, I knew myself and Lu.Re created something special.”
London’s homegrown producer Smokey Bubblin’ B responsible for cultivating highly concentrated strains of woozy house and slick 2-step. His catalog boasts collaborations with top-tier names, including Sammy Virji, Murphy’s Law, and Audio Bullys, leading to regular support from BBC Radio 1. His dexterity behind the decks has propelled him to become a hot ticket at festivals and clubs around the world, with upcoming sets at DanceOnArrival NYE and The Warehouse Project closing out a recent string of dates in Australia.
Lu.Re, on the other hand, has established herself as a multi-hyphenate sensation whose skillset spans the roles of producer, vocalist, songwriter, Rinse FM resident, and in-demand selector. With a distinctive singing voice and penchant for raw, razorsharp grooves, the Londoner has been touted as a ‘Future Star of 2025’ by BBC Radio 1, and has earned recognition from a host of tastemakers from the likes of Chris Stussy, Champion, Machinedrum, Skin on Skin, and Marco Carola. She’s kept herself busy on the touring front, coming off her debut headline tour in Australia and New Zealand, following previous appearances at Amnesia Ibiza, fabric, Glastonbury, Drumsheds, and more.
With “Want It To Be,” the two buzzing UK artists not only offer up a stellar debut on Insomniac’s sub-label, but they manage to do so all while giving transparency and emotional intelligence the VIP treatment.
Smokey Bubblin B and Lu.Re’s new single “Want It To Be” is available on all platforms via IN / ROTATION Records.
More about Smokey Bubblin B’
Smokey Bubblin’ B is a London-born DJ/Producer. He’s renowned for his energetic DJ sets, which flow through all variations of House & Garage. His ‘UKG to the world’ mini mix, which he made for Danny Howard’s BBC Radio 1 Dance Party, which aired in October 2024, demonstrates his technical ability & eclectic approach to his sound.
Smokey accumulated over 13 million streams on Spotify in 2024 alone, standout tracks including Poison, Overpowered with Alex Mills, his collaboration with Audio Bullys on Diplo’s Higher Ground imprint & remixes of Peggy Gou’s ‘Find The Way’, ADOR’s ‘Young World’ and many more, gaining traction & going viral through social media.
His DJ’ing has proven to be a busy one in 2024 with weekly gigs & festivals up & down the UK as well as Europe, including Ibiza, Croatia, Netherlands, Poland, Spain and an end of year tour of Australia & New Zealand & more.
There are no signs of letting up in 2025 for Smokey either, with a host of tracks, gigs, festivals & tours already locked in, it’s sure to be another great year!
Connect with Smokey Bubblin B’
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More about Lu.Re
Rooted in the underground – from UK garage and breaks to vocal-driven rave anthems – Lu.Re crafts a sound that’s raw, emotional, and unmistakably her own. Named Radio 1’s Future Star of 2025, she produces, writes, sings, and mixes her own tracks, creating music that’s equally at home on the dancefloor or in headphones. With releases on FFRR, Rinse FM, Utopia, and now FABRICLIVE — including “Draw a Line” and “Feeling Like Before” — she continues to fuse nostalgia with forward-thinking club energy. Lu.Re is racking up impressive DJ support, including Chris Stussy, Skream, Skin On Skin and Marco Carola and shows at Drumsheds, Glastonbury, and Amnesia Ibiza, along with her first headline Australia & New Zealand tour. Raw, boundary-pushing, and self-made, Lu.Re is leading the next wave of UK dance music.
Connect with Lu.Re
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More about IN / ROTATION
Launched in 2017, Insomniac’s IN / ROTATION is a label living under Insomniac Music Group that is dedicated to the freshest house sounds on heavy rotation. From established artists to buzzing up-and-comers, the imprint has showcased names from across the four-on-the-floor spectrum, ranging from bass house, tech house and every shade tucked in between. Its catalog has brought forth a whole host of noteworthy artists, including Westend, SIDEPIECE, Cloverdale, Bleu Clair, Qlank, SQWAD, Casmalia, Masteria, Corrupt (UK), Capozzi, LO’99, Hollaphonic, Hidden Face, and so many more.
Connect with IN / ROTATION
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