What exactly is the Sound of Berlin? What made Berlin the capital of electronic music? How did a city develop such a unique club and nightlife culture, counting more than 270 clubs and music venues, innumerable event organisers, party promoters, artists and music labels? Is techno the only music genre that defines Berlin’s sound? Those are the questions that occurred to the team behind Sound of Berlin while launching the new label in December 2020.
2020 has brought a deep uncertainty to the music scene and redefined its own existence. It made people reflect on the importance of culture, music, and social gatherings. But it also opened windows to opportunities and new projects, with one question in mind – how could music thrive during the coronavirus?
New forms of consuming music appeared – live streams, NFTs, Instagram Reels – streaming platforms exploded their listening time, and artists had to find new ways to connect to their fans.
But music has to live. Music has to be released. Berlin had to shine. As a documentary, multimedia platform, playlists, and radio shows, aiming to amplify the voices of Berlin’s music scene, Sound of Berlin had to be a label.
By signing newcomers as well as established artists, Sound of Berlin brings artists from different landscapes in order to share their stories as well as their connection with Berlin. Every month, Sound of Berlin introduces a new 2-track EP, ranging from techno to minimal, house, experimental, IDM, new wave, deep house, accompanied by a music video.
Launched in December 2020, Sound of Berlin has released eleven EPs, including the releases of Marc Houle, Alinka, Chymera, and Artefakt, with an amount of six nationalities, and five female artists – Rose Bonica and Olivia Corsi as videographers, Alinka, BB Deng, and a half of INIT as producers – as well as the releases of eight animated music videos on Youtube.
A total of 70.000 streams online, with some major features on Mixmag, Groove Magazine, Kaltblut Magazine XL8R8, Faze Magazine, Beatport, and many more.
The label expects to keep up with an incredible roster of established and up-and-coming artists and to be as inclusive and diverse as possible. In addition, the project will reactivate their interview formats, which were unfortunately suspended due to the pandemic situation.
On December 17th, Sound of Berlin – Year One Compilation will be released on digital platforms, including a bonus track by Cleymoore.