New York’s Avision returns to his Ground Rule Records imprint with ‘This Time’, unveiling one of the most sought-after records in his catalogue. Having spent the past year picking up love across dancefloors worldwide, the long-awaited single finally arrives on 26th June, continuing the momentum behind both artist and his rapidly growing imprint.
While his ‘Out Of Control’ EP mapped the breadth of his sound, moving between vibrant house, lighter shades of techno, and deeper club territory, ‘This Time’ highlights another thread running through his musical DNA. Built around infectious grooves, disco-fuelled energy, and an iconic vocal that carries a bold sense of dancefloor nostalgia, it draws from the past without ever feeling defined by it, a balance that has become increasingly central to both the Avision sound and the wider Ground Rule vision.
That approach has become a defining characteristic of his rise. Few artists occupy a space that comfortably connects New York’s foundational club figures with a new generation of dancers and selectors, but Avision has quietly become one of them. Whether sharing line-ups with long-standing icons such as Victor Calderone and David Morales or soundtracking dancefloors around the world alongside rising stars, he continues to champion the musical lineage that helped shape the city while pushing it forward in his own way. Ground Rule Records is the perfect outlet for that vision. More than an imprint, it serves as the musical arm of a wider creative universe that brings together music, events, culture, and community through a distinctly New York lens.
Effortlessly balancing warmth, groove, and dancefloor impact, ‘This Time’ feels destined to become one of the defining records in Ground Rule Records’ early catalogue. More importantly, it reinforces the idea at the centre of everything Avision is building: respecting where dance music comes from while creating something that feels entirely his own and unquestionably New York.
Avision ‘This Time’ drops via Ground Rule Records on 10th July 2026.
PRE-ORDER ‘THIS TIME’ HERE
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