Beatport Launches First Localized Expansion in The Netherlands
Electronic music’s digital mecca may be available in more than 220 countries, but Beatport today (Jan. 28) announced the launch of a completely localized version of its music service in the Netherlands. Focusing on a specific country is a first for Beatport, which will launch the streaming service in Amsterdam, followed by localized news content next week. The store will follow suit in the coming months.
“The Netherlands, and Amsterdam in particular, is a massively influential market with a rich and diverse history in the world of electronic music,” said Beatport president and CEO Greg Consiglio. “Many of the most popular DJs, festivals and labels are based here, and the fans here are some of the most dedicated in the world. It was an easy decision for us to launch our first localized expansion of Beatport here.”
Heard of Tiesto, Nicky Romero, Armin van Buuren, Afrojack, Hardwell or Martin Garrix? All of those dance music mavens hail from The Netherlands, which also hosts the Awakenings and Mysteryland festivals. In addition, the Netherlands has the highest number of registered users on Beatport per capita than any other country in the world.