Cassius Release Innovative New Video for
“The Missing”
Cassius “Ibifornia” LP out August 26th via Interscope/Polydor
Acclaimed French duo Cassius have released the video for their lead single “The Missing” feat. Ryan Tedder, off their new album Ibifornia out August 26th via Interscope / Polydor. Cassius teamed up with director collective We Are From LA to create the first video of its kind where viewers can swap the video actors by clicking on them in real time. The video allows users to try more than one hundred different combinations and imagine an open world where love is shared between all humankind. Viewers have a choice of twenty different characters to swap through for one hundred original versions of the video.
“It’s 2016 and there are so many crazy things happening in the world today… Listening to ‘The Missing’ and watching the video makes us think about one thing that Pharoah Sanders understood and translated in a song better than anyone: ‘Love is Everywhere,’ ‘Love Is In Us All.’ We have to believe in this… For real.” – CASSIUS
ABOUT WE ARE FROM LA:
The Los Angeles collective received public recognition for their unofficial music video for Kanye West’s “Power,” later enjoying internet stardom with the original music video and app for Cassius’“I <3 U So,” the first app of its kind to promote a music video. In 2013, We Are From LA directed Pharrell Williams’ “24 Hours of Happy,” the first ever 24-hour music video which went viral worldwide, with cities making their own versions across the globe. The interactive experience was a global success and the music video has had over 1 billion views to date, earning itself a Grammy for Best Music Video in 2015.
