Following massive successes with the likes of music and arts festival Labryinto in Costa Rica, Tithorea production company co-founders Shahin Mani and Sherif Koyess announce Medaina, a new 5-day, 2-location festival in the magnificent Kingdom of Jordan. The historic and visually stunning sites of Petra and Wadi Rum will be used to host the cutting-edge music and arts festival, a combination never done before.
Set among timeless landscapes and archaeological treasures, Medaina will be held for 5 days, May 22 – May 27, 2024, over the two legendary and world-renowned complexes of Petra and Wadi Rum. Featuring the founding duo’s immersive world, with intricate and mind-blowing production based on unique creative direction, the opening day in the rock-carved city of Petra on Wednesday May 22 will be followed by a special presentation on May 23. The festivities will then move to Wadi Rum on May 24 with a huge bash on the 25th in the visually breathtaking Valley of the Moon.
Medaina is based on five creative pillars: music, art, gastronomy, culture and sustainability. Expect to see an all-star lineup of international and local musical talent, incredible visuals, compelling presentations and an immersive world. Attendees from over 70 countries are expected, making the event a truly global one.
Co-Founder Shahin Mani explains: “We’ve done festivals all over the world but I’m especially excited to present Medaina at the absolutely magical sites of Petra and Wadi Rum in Jordan. The synergy that has come together to make this historic celebration happen has been thrilling and the support from the Jordanian people and government is deeply inspiring. We’ll offer our fantastically state-of-the-art creative direction to make this an immersive experience of a lifetime.”
Petra is one of the Seven Wonders of the World and one of the most breathtaking humanmade sites on earth. Known for the Treasury (or Al-Khazneh as it’s known in Arabic), a structure carved into a rock face, there are also dozens of temples, all of them overwhelming in impact.
Wadi Rum is a stunning mixed natural and cultural site in southern Jordan. Its desert landscape has narrow gorges, natural arches, towering cliffs, and caverns. Petroglyphs, inscriptions and archaeological remains show 12,000 years of humanity. 25,000 rock carvings with 20,000 inscriptions trace the evolution of human thought and the early development of the alphabet. It is truly a treasure of the world.
The name Medaina derives from a portmanteau of Mediterranean and “ain”, which is Arabic for spring. Water was crucial in the development of Petra and its nexus as a trade route for the Mediterranean. The festival will honor this foundational civilization.
In these incredible landscapes, Medaina will present a forward-thinking musical line-up with globally renowned acts offering innovative takes on electronic music, sure to make one dance as well as get lost in the imaginative musicscapes.