August 10th, 2023 — One of electronic music’s most flourishing singer-songwriters, Aviella, today unveils her solo single debut, “Scared To Love Again,” on Monstercat.
Stream – https://listen.monstercatmusic.com/scaredtoloveagain-kaab
Leading with the flourishing artist’s powerful vocal sensibilities, “Scared To Love Again” takes Aviella’s musicality down a moody club cut route with trance-influenced electronic pop production. Capturing her momentum in the songwriting space, the lyrics empower listeners to be courageous when finding new love following a heartbreak, and that the potential to heal is possible – a testament to her authentic vulnerability and ability to form strong connections with her fans through her music.
Aviella shares, “‘Scared To Love Again’ came together really naturally and the song was created so quickly! My collaborators & I were inspired by the feelings that come to the surface while navigating through past traumas in new relationships. There is definitely a deeper meaning here, as the song explains how complex it can be to share vulnerability with the right person after your heart has been previously hurt. This song is a reminder of the scars from love’s past, but also a testament of courage – to embrace the fear of finding a true love that heals and rewrites the narrative of a wounded soul.”
Aviella has become an unstoppable prodigy in the electronic music realm by collaborating and working with heavyweights such as ARMNHMR, Steve Aoki, and Claude VonStroke. Aviella also joined Slushii on the multi-million streamed single “All I Need,” which was the trailer song used for the launch of Rocket League’s free-to-play model and featured in the Rocket League x Fortnite Llama-Rama event trailer as well as Fortnite’s Radio Yonder. One of Aviella’s most personal records to date, “tell me what you’re thinking,” landed her first #1 position on the Billboard Dance/Mix Show Airplay Chart and #1 US Dance Radio Mediabase single. In addition, her single “Good To Forget” with the Deux Twins has received radio support including a premiere on KIIS FM and an addition to Evolution Radio. Last year, Aviella was nominated for ‘Best New Artist’ for the Electronic Dance Music Awards. She has graced the stages at renowned venues such as Madison Square Garden, The Shrine, Encore Beach Club, festivals including EDC Las Vegas, OMFG NYE and Big Adventure, and performed at the Anime Expo in Los Angeles this year.
Fans can catch Aviella on the stage with the Deux Twins on select dates at the Wynn’s Encore Beach Club in Las Vegas and during surprise performances in Los Angeles throughout the rest of the summer.
Aviella Bio
Aviella Winder is one of the most in-demand rising topliners in dance music, a quintessential pop star in the making. Hailing from upstate New York, Aviella began pursuing music over a decade ago. She picked up a guitar at 10 years old, and she hasn’t looked back since. After logging into her father’s YouTube channel, Aviella began uploading acoustic covers, amassing over 5 million views across her videos.
With Aviella’s work growing more fervent, her family left everything behind. Fully believing in Aviella’s talent and drive, her parents quit their jobs and relocated across the country, so that Aviella could fully pursue her Hollywood dreams. From penning Slushii’s “Never Let You Go (feat. Sophia Reyes),” to her feature on “Inspiration” with Unknown Brain spanning over 32 million plays across Spotify & YouTube, Aviella now boasts a whopping 54 collaborations and features with industry-leading artists including QUIX, ARMNHMR, Slushii, Barclay Crenshaw (Claude VonStroke) and Vincent. The rising star has performed at an impressive array of legendary venues such as Madison Square Garden, The Roxy, The Shrine, Academy LA, Avalon Hollywood, and Exchange LA.
Since 2020, Aviella has honed her craft through compelling songwriting that resonates with the masses. Exemplified on her 2021 ‘Downtown Love’ EP, Aviella captures raw emotion performed through a collection of earworm songs which deal with relationships and the value of love. One of the EP’s most personal tracks “tell me what you’re thinking,” connected with audiences across North America, earning Aviella her first #1 Billboard Dance/Mix Show Airplay chart and #1 US Dance Radio Mediabase single.
Aviella’s passionate work ethic delves beyond her music. From as early as age 8, Aviella actively used her voice to improve and give back to her surrounding communities. The young talent often volunteered at her local senior home, performing oldies (such as “Mr. Postman”) to boost spirits and feel connected to her late great Grandmother. She also put on shows to raise money for organizations such as Soldier’s Angels, which included performances at airport terminals for returning US military personnel who had no one to greet them. When she moved to Orange County, the then 15-year-old Aviella worked with the local police department to start the first chapter of Do the Right Thing in California. Aviella is a firm believer of encouraging good acts within the community, so much so that her hometown, Rochester, NY commemorates her for her acts of kindness and charity every June 30 (Aviella Winder Day).
Outside of music and philanthropy, Aviella loves fashion, social media, and especially her Sphynx cat Maraca, often coordinating matching outfits for the duo.
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