Technotronic’s Eric Martin Unveils New Single “Be” ft. Lifford
Eric Martin seems to have been born with headphones on. Gifted with skills that can’t be measured by degrees of education, his contribution to the growth of house music as a global phenomenon is undeniable.
Starting as a programmer for Zomba/Jive Records, Eric came to fame as an original member of the seminal ’90s House act Technotronic, co-writing their classic “Pump Up The Jam” multi-platinum album. Selling over 14 million copies worldwide, sales figures don’t even do justice to the stature of anthems this beat miser created.
A true production czar, his musicianship and stage skills have seen him release two hip-hop projects as MeOne, working alongside immortals such as Guru and The Roots. Equally at home with reggae and blues, Eric (as Me One) has also written and produced for Maxi Priest, Capleton and Jeff Beck.
In an ever-changing industry, Eric Martin re-enters the stage with new sounds and new ideas with his new label, Hypernation Music.
‘Be’, which features the sweet and soulful voice of Lifford, is the first of his new releases. The production is complete from start to finish. It’s thick, gritty, tight and basement with a little late ‘90s edge. Eric also pulls in Mac Vaughn and Black Sonix for remix duties on this gem. Known for their creative diversity and wizardry of wax, these two-armed guards of the round tables add their Tech and Deep House mixes to proceedings.
Next on the menu will be collaboration with Shaun Escoffery entitled ‘Oh’, a soulful/progressive House hybrid that’s bound to be a festival banger.