OVER 1 MILLION PEOPLE ATTEND ULTRA EVENTS
FOR SECOND CONSECUTIVE YEAR
ULTRA PRODUCES 45 EVENTS IN 20 COUNTRIES
ACROSS 5 CONTINENTS
23 NEW EVENTS IN 2017 ALONE
OVER 125 MILLION COMBINED LIVESTREAM AND ARTIST VOD
STREAM VIEWS ACROSS 2017
The closing ceremony of the second annual edition of ULTRA Brasil on Saturday, October 14, marked the culmination of another year of monumental success and international expansion for ULTRA Worldwide – a year which saw over 1 million people attend 45 events in 20 countries across 5 continents.
ULTRA Brasil, the newly expanded 3-day festival, saw over 90,000 fans attend Rio De Janeiro’s Sambodromo marking the end of ULTRA’s 2017 impressive Latin America run. Following the massive debut of ULTRA México the week prior, and a huge array of standalone RESISTANCE and Road To ULTRAevents across seven different countries over the course of ten days, this was ULTRA’s most prolific takeover of Latin America thus far.
To cap off the 2017 event calendar, ULTRA Worldwide has compiled an impressive list of annual statistics, affirming its position as the largest independent, international music festival brand in the world.
ULTRA Worldwide 2017 General Stats
Total global attendance: 1,000,000+
Total number of events: 45
Total number of new events in 2017: 23
Country count: 20
Total number of festival event hours: 554
Total staff employed worldwide: 10,000+
ULTRA Worldwide 2017 Media Stats
Livestream hours broadcasted via UMF TV: 143
Livestream hours viewed to date: 3,000,000
Total number of artist appearances: 1,028
Total ULTRA Passport holders: 300,000+
UMF Radio country distribution: 62
UMF Radio estimated weekly listeners: 32,693,400
In 2017 alone, ULTRA produced brand new full-scale festivals in China and Mexico, new Road To ULTRA events in Mumbai and New Delhi, new standalone RESISTANCE shows in Medellín, Córdoba, Rosario and two weekends in Buenos Aires as well as Bali (Ku De Ta and Jenja) and UK (The Social and upcoming at Motion, Bristol), produced a brand new 8-week RESISTANCE Residency at Privilege Ibiza (world’s largest nightclub), and oversaw the inception of Bali Music Week.
With a total of 45 events in 2017 alone (23 of which were debuts) and 3,000,000 hours of livestreaming on UMF TV logged throughout ULTRA Worldwide’s annual broadcast schedule, all eyes are on the festival brand’s massive continued expansion.
UMF Radio, broadcasted in over 62 countries, boasts a dedicated listenership of 32,693,400 estimated weekly listeners, marking a 70% increase from the previous year. Since its launch last autumn, the ULTRA Worldwide Passport program has congregated over 300,000 loyal ‘Ultranauts’, with the program continuing to grow with each new addition to the ULTRA Worldwide event calendar.
ULTRA MUSIC FESITVAL, the twice DJ Mag accredited #1 Festival In the World (2016, 2017), will return to Bayfront Park, downtown Miami for its landmark twentieth anniversary on March 23, 24, 25, 2018. For tickets and more information, head to ultramusicfestival.com
Prior to the flagship festival’s celebration in March, ULTRA will make its return to Cape Town and Johannesburg in South Africa this coming February along with a fresh Road To ULTRA event in Melbourne, Australia, adding a record-breaking sixth continent to ULTRA’s international itinerary.
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