YOUTUBE, BEWARE: FACEBOOK IS READY TO DO SOME
GLOBAL MUSIC LICENSING
What’s that coming over the hill?
Facebook looks set to make a major splash in music in the coming months… if a revealing new job ad is anything to go by.
The social media giant, which boasts more than 1.7bn monthly active users, is currently recruiting for a Director Of Global Music Licensing.
The details of the position sound like positive news for music rights-holders; especially those feeling a little beaten up by that other major online media brand with a billion-plus users, YouTube.
According to Facebook, the role ‘will lead Facebook’s strategy and negotiations with music labels and publishing/performing rights organizations, as well as collaborate with our product and media partnerships teams to ensure a coordinated and best-in-class licensing structure’.
The company is looking for someone with 10+ years of partner management experience, who has a ‘proven track record of leadership and hands-on deal experience in music licensing for global organizations’.
“YOU WILL LEAD FACEBOOK’S STRATEGY AND NEGOTIATIONS WITH MUSIC LABELS AND PUBLISHING/PERFORMING RIGHTS ORGANIZATIONS.”
FACEBOOK JOB AD
The ideal candidate will ‘represent Facebook in meetings with music industry executives from other companies globally’ as well as being a ‘source of deep insights about the music ecosystem’.
If that sounds like you, check out the full job advert through here.
Even if it doesn’t, this is intriguing.
In July, Facebook boss Mark Zuckerberg told investors that “the big theme and strategy that we’re executing is we’re going to become video first.”
The very next month, Facebook acquired the team behind UGC music video app Eyegroove.
Zuckerberg has also publicly expressed his respect for what Eyegroove rival Musical.ly has achieved.
And earlier this year, Facebook was licensed by Warner Music for a product called Slideshow that allowed users to soundtrack photo albums or videos with music.
Game on.
Source : Music Business Worldwide